If you’ve been using TikTok for a while but your likes and followers are still low…
This article will introduce 7 tips to guarantee increased likes on TikTok, starting with the basics of creating engaging videos, techniques for using hashtags to expand your audience reach, and leveraging popular trends. If you’re ready, let’s dive in!
7 Ways to Increase Likes on TikTok
Let’s try these 7 tips to improve your audience reach on the TikTok platform.
1. You Need to Hook Them in the First 3 Seconds!
If you want your video content to have more reach and likes, one of the first concepts creators should consider is capturing viewers’ emotions within the first 3 seconds. Creating eye-catching videos that engage viewers will make them feel compelled to stop watching and like the content.
Here are some small tips to help improve your video content:
- For DIY (Do It Yourself) clips, whether it’s cooking or crafting, try starting by showing the final result at the end of the clip to spark interest.
2. Use Hashtags to Reach a Wider Audience
If you spend two or three minutes looking at posts by influencers or celebrities, you’ll find that no post goes without hashtags. Hashtags are one of the tools that can help your video content reach new audiences and increase the chances of your post receiving more likes.
However, a word of caution is to use only as many hashtags as necessary. Using too many hashtags can make the platform’s algorithm view your post as spam.
3. Don’t Forget to Follow Trends
Anyone who has used TikTok as an online marketing channel for more than two or three months has probably noticed the various trending topics that come and go quickly. What’s popular one week might be forgotten the next.
Therefore, if you want to increase likes on your posts, it’s important to consistently follow new trends. And of course, using tools like TikTok Creative Center, which is TikTok’s analytics tool designed for users to see what new trends are emerging, is another great way to do so, including:
- Hashtags
- Music
- Creators
- Video Content
For example, users can check which hashtags are currently popular and view other in-depth information about those hashtags.
4. Use Sound to Your Advantage
“Kimitoza…” Who had this sound and image pop into their head just by reading this sentence? Of course, sound or background music is one of the most important parts of video content, especially on platforms that focus on sharing short videos like TikTok. Using repeated sounds will help viewers become familiar with the song and video clip. Similar to following hashtags, using tools like TikTok Creative Center is another great way to find background music, guaranteed to increase views and likes.
5. Engage with Other Creators
Like other social media platforms, engaging with other creators on the platform is important. Try starting by searching for creators with similar content or formats. Use the “Duet” and “Stitch” features to increase engagement from other creators’ followers. So, anyone looking for ways to increase followers and likes shouldn’t be afraid to engage with other creators.
6. Create Excitement and Anticipation for Viewers
One of the best tips for engaging people with your content is to leave them wanting more by ending your video content in a way that makes them anticipate or want to watch the next part.
You can encourage people to follow the next part of your video content in your channel. This ensures that not only one video but every video content in your channel has a chance to receive more likes and followers.
7. Post Regularly and Consistently
Many people have come across articles recommending experts in digital marketing that consistency is key to online marketing. Similarly, when it comes to marketing on social media platforms, posting content on TikTok regularly and consistently can help you attract more followers and likes.
However, besides quantity, the quality of the clip is also important. No one wants to see low-quality content. Therefore, finding a balance between quality and quantity is essential for your success on TikTok.
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