It’s been a while since we entered 2022, and marketing on social media platforms remains as popular as it was last year. However, many new marketers may still feel anxious because they don’t know what the trends or popular currents on social media platforms are now? How much will things change from previous years?
This article presents study results from Oberlo for everyone to see. It delves into 7 social media trends that all marketers need to know in 2022. Assuredly, knowing these trends can be applied to various businesses, especially e-commerce, to achieve better results for your business. If you’re ready, let’s take a look!
1. Memes Are Still Trending on Social Media
For the first trend, many people who don’t often use social media have probably seen various memes. Of course, these “memes” are not something new that has just happened. They have existed for a long time but remain popular and top trending according to almost every analysis each year.
Regarding the popularity of memes, Talkwalker compiled statistics showing that in 2020, online users used memes as many as 24.9 million, an increase of 26% from 2019. Whether due to reasons such as lockdowns from the epidemic resulting in a significant increase in internet users worldwide, or whatever other reasons, it must be said that in 2022, the trend of meme growth is likely to continue to grow. Therefore, if you are an entrepreneur, don’t forget to consider using memes in your online marketing strategy.
2. Video Content Is in Its “Rising” Phase
It must be admitted that at this time, “video content” is truly in its rising phase. From a previous article discussing video content statistics, it clearly indicates that consumers are changing their behavior for whatever reason. This is evident from many social media platforms currently updating features to support video content communication, especially streaming video platforms, which have a market value of $42.9 billion in 2019. Research from Grand View predicts that the video streaming industry will require more than 20.4% between 2020 and 2027.
3. Niche Platforms Are Becoming More Popular
It must be admitted that popular social media platforms like Facebook still hold the top three positions for social media platforms in almost every poll and ranking. However, the latest trend in recent years shows that there are new platforms with a significant increase in user numbers.
TikTok is one important example. A 210% increase is the time spent on the platform compared to 2019. Another example is Reddit, which although has existed for 15 years, has less importance in terms of online marketing than Facebook and Instagram. However, currently, many marketers may need to reconsider. With nearly 30% more users compared to 2019, and a 53% increase in platform usage, marketers looking for new channels for online marketing should not miss looking at these niche platforms in their marketing strategy.
4. “Social Stories” Remain
Marketers or brands conducting online marketing on various “social stories,” whether Facebook Story, WhatsApp, or Instagram Story, don’t worry. Because in 2022, the trend of social stories remains continuously popular. Statistics show that over a billion internet users use Instagram Story every day. And in terms of marketing, 96% of brands worldwide use Instagram Story to promote campaigns.
5. The Rise of Fake News
Social media is like a double-edged sword. This is evident from the latest statistics compiled by Talkwalker, which shows that since February 2020, fake news on social media platforms has doubled.
In addition, social media platforms also have measures to deal with the spread of fake news. For example, Twitter has added labels to tweets containing content that is likely to violate the terms. Although many platforms have increased these measures, it must be admitted that fake news is likely to continue to be a problem throughout 2022.
6. Tools for Finding Products or Services
Nowadays, social media plays a significant role in helping consumers decide to purchase various products or services from different brands around the world. According to statistics compiled by GlobalWebIndex, 64% of consumers say they have found new products and services from brands they have never seen before on social media platforms.
7. Providing Customer Service
Finally, but not least, one of the reasons why social media platforms are becoming more popular is the behavior of consumers who want to communicate with brands more. Whether it’s communicating for reviews or reporting problems. Studies show that three out of ten consumers use social media platforms to communicate directly with brands. Simply put, social media platforms are now an important channel for consumers who want to contact brands directly. Therefore, if you are a marketer who wants to build relationships with customers, you must know how to use social media platforms effectively for the benefit of your customer base and brand.
Whether you want to adjust your online marketing strategy or simply want to keep up with the latest social media trends, these 7 topics will help you understand how social media platforms influence consumers today. If you don’t want to be ahead of your competitors, understanding social media platforms is another thing marketers need to pay attention to.
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