Currently, the LinkedIn platform has more than 50 million combined user and company accounts. It’s no surprise that many companies are starting to seriously market on this platform. It is considered another channel that can drive rapid brand growth.
Of course, brands and marketers want to publish content that can create an excellent experience for general users to provide opportunities for target groups to access the brand more. Therefore, this article summarizes 10 tips that will help refine the creation of ideas on the LinkedIn platform.
1. Learn How to Use Hashtags
Those who use social media platforms like Facebook, Instagram, and Twitter are probably familiar with using hashtags. Using hashtags has many benefits for creating content, whether it’s creating engagement between followers or general users who want to search for certain words, or if it’s content created by a brand, it will help build brand awareness for the business, or even using it to support campaigns or play with trends on social media. It will help the brand be talked about even more.
2. Learn How to Ride Trends
On LinkedIn, there is a feature called LinkedIn’s Trending, which collects various news in real-time, allowing you to know what topics or trends are being discussed at the moment. Then, try to adapt it to your content.
But don’t forget to weigh the potential for trends that may create conflict or negative feelings, such as issues related to politics or other sensitive matters.
3. Try A/B Testing
A/B testing is becoming popular with the Content Marketing approach. Many SEO marketing professionals may be familiar with this term from the process of testing different forms of elements on a website to find the best performing form by creating more than one group to compare.
Now, applying the A/B testing technique for the Content Marketing approach on the LinkedIn platform isn’t much different. Just try creating diverse forms, such as mixing posts with images, videos, and text. Then, try to see which form performs best.
4. Quality Over Quantity
Many people think that creating content should focus on quantity, meaning that having a lot is good. It is true that the quantity of content is important, but if the repeated content is the same type or similar to what others do, not only will those contents not receive attention, but it will also waste both money and time.
Therefore, in addition to focusing on quantity, considering the quality of the content is also very important, regardless of what social media platform the content is created on. Now, many people may ask, so what does “quality content” look like? What is considered quality content? If you open the Google website, you will find that Google defines quality content as:
Those who are thinking of creating content should try asking themselves whether the content they are about to post meets the 5 points above.
5. Create Content with Sincerity
With current consumer behavior wanting more sincere content, creating content nowadays must take this into consideration. Giving importance and focusing on making readers feel emotionally involved with the content will help increase the credibility of the brand. Simply put, conveying content that is truthful and straightforward, without distorting the content, will help the brand promote the effectiveness of the content and help readers perceive the brand’s sincerity.
6. Spark Conversations
As you know, LinkedIn is a social media platform that brings together personnel related to the business world around the world. Starting a conversation that never ends will intelligently connect the brand and the general public.
Start by asking followers to encourage sharing of opinions, or use methods such as setting up polls or inviting interesting influencers for followers to help create more engagement.
7. Create Content Consistently
Although the quality of content is important, posting content consistently on the platform is also something that shouldn’t be neglected. Remember that LinkedIn is a platform where most users are in the business sector, so it’s not surprising that most users often need to follow business news regularly. Therefore, if a brand or marketer updates news or talks about topics that followers are interested in regularly, they will have a greater chance of receiving attention and being trusted. The recommendation is to try to set a schedule for posting content to create a routine.
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