7 Techniques to Boost Sales on Your E-Commerce Website

Amidst the COVID-19 pandemic, consumer behavior has shifted towards online shopping, leading many businesses to open online stores. It is undeniable that the world of online trading has expanded significantly. Brands with established E-Commerce websites are fortunate.

However, for those just starting out and wanting to boost sales on their E-Commerce website but unsure where to focus to create explosive profits, this article will present easy-to-follow techniques that can be applied to your business’s E-Commerce channel immediately. If you’re ready, let’s take a look.

1. Know How to Use Pop-ups Effectively

Many people who shop on E-Commerce websites have experienced pop-ups on the website in various forms that may feel annoying and disrupt the purchasing process. Of course, as a website owner, some types of pop-ups are unavoidable, such as displaying the Privacy Policy or sometimes related to sales promotions. Pop-ups are not necessarily bad as long as they can be used effectively, such as:

2. Know How to Use Cross Sell Techniques

Another popular technique for E-Commerce websites to boost AOV (Average Order Value) or the average order value on the website is to offer products or services related to what the customer wants to buy. You should do this: When a customer is about to purchase sportswear, the website might display related products to attract customers and increase the chances of selling. This can be displayed through various popular categories:

• People Also Viewed
• Customers Also Bought
• You May Also Like
• Related Items
• Recommend for you

3. Website Speed

Site Speed or website speed is very important for the user experience. Remember that slow websites not only create disappointment for users but also negatively affect the website’s ranking in the long run. Here are ways to fix it if you find that your website is loading slowly:

• Check image files that may cause lag issues on the website
• Check the host or server provider
• Check plugins on the website

4. Product Listing Page

The product listing page is a component that can help encourage buyer decisions. Therefore, don’t forget to display various useful details for considering the product, such as:

• Every angle of the product
• Image zoom function
• Short video clip (if possible)
• AR technology
• Product stock status or delivery time
• Online reviews from real users
• Detailed basic product information

5. Shopping Cart

The shopping cart function is one of the important components on an E-Commerce website because it is an important point in the customer’s Purchase Journey that helps encourage customers to proceed with purchasing until the final payment stage. Therefore, if your website has a shopping cart function that cannot help reassure buyers, it means your website has closed one door to sales. So, let’s take a look at techniques to alleviate anxiety for your customers:

• Make sure your customers can go back to view the details of the products again
• Have a clear and easy-to-understand return policy description
• Accurate product price calculation
• Various shipping options

6. Checkout Process

For E-Commerce websites, nothing is more important than the checkout process. To ensure that your website can provide the best experience for customers, remember to:

• Provide straightforward instructions for purchasing so that buyers do not feel confused about clicking to pay
• Include BNPL Option Nowadays, the BNPL or Buy Now Pay Later option is becoming increasingly popular. So, to make sure your website doesn’t miss out on this trend,
• Include Guest Checkout feature

7. Mobile Website User Experience

In 2022, internet user behavior has changed dramatically. Most people now prefer to shop on mobile websites and tablets more significantly. To ensure that buyers receive the best experience, don’t forget to test everything mentioned above to ensure it displays well on mobile devices. In addition, if possible, you can have a separate Mobile Application from the main website to facilitate the shopping experience of customers specifically.

For anyone who is starting to develop an E-Commerce website, rest assured that the 7 points above will help your website tend to improve efficiency and provide a good experience for customers for sure. However, don’t forget to apply it to your marketing strategy, guaranteed to boost sales.

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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.