Many people starting to build websites probably can’t avoid using WordPress, which is a popular software for creating ready-made websites. It’s easy to use and has plugins to help beginners who want to do SEO to rank their websites high on search engine results pages (SERPs).
As mentioned, websites built with WordPress are suitable for SEO because WordPress is designed specifically for web developers who want to do SEO. With plugins and other tools, this article presents 7 tips that you can follow to improve your SEO ranking on WordPress websites. Guaranteed fast, easy, and immediate results.
1. Check if Your Website Uses HTTPS
It’s important to say that “Security” is one of the factors Google considers when ranking websites, although it may not be as important as other factors. However, if you want your website to have a good ranking, don’t neglect it. Also, if your website isn’t secure, users will see a message like “This site is not secure,” which can increase your bounce rate and negatively impact your long-term SEO.
Nowadays, one of the basic security aspects of a website can be easily checked: whether the website uses HTTPS, which encrypts data on the website to increase security. If your website hasn’t installed HTTPS yet, you should start doing so immediately. Here’s how:
2. Improve Your URLs
Improving URLs to be easy to understand and not look cluttered will help readers understand them and allow search engine algorithms to gather information from the website more effectively.
Therefore, restructuring URLs on WordPress involves avoiding complexity, ensuring that URLs aren’t too long or too short, which can confuse users and Google’s algorithms.
3. Use SEO Plugins
Plugins on WordPress are one of the best helpers for beginner SEO marketers. Some plugins have the power to transform ordinary websites into premium-looking ones instantly. However, it’s important to choose plugins that are appropriate for each purpose.
Here are some recommendations for choosing plugins:
- Choose plugins that are continuously updated because that means the plugin is still being debugged regularly.
- Look at the number of installations and ratings. A large number of installations may mean the plugin is usable in practice.
- Check the plugin’s support forum to see how active it is.
4. Improve Meta Descriptions
Meta Descriptions, or what some people know as Meta Tags, are one of the important parts that affect website rankings. These descriptions are designed to summarize or describe the content within a webpage in a concise and easy-to-understand way.
Typically, the length of a Meta Description shouldn’t be too short or too long, or exceed 160 characters. Additionally, adding a bit of persuasive text to entice readers by asking questions or inviting them to learn more can pique their curiosity.
5. Improve Site Speed
Another important element for SEO on WordPress websites is the loading speed of the website. Think about it simply: if you’re a customer interested in a product or service on a website, but you can’t click to go to the next page or have to wait too long, chances are you won’t convert into another user who had a bad experience on the website.
Reasons why WordPress websites are slow:
- Images or videos are too large.
- Too many plugins.
- Other technical issues with the website.
Solutions might start with deleting unnecessary files, such as redundant plugins. For images and videos, you can try compressing and reducing file sizes.
6. Don’t Forget to Use Analytics Tools
Good SEO involves continuously evaluating the results of your work to constantly improve your website’s effectiveness. Therefore, using tools like Google Search Console and Google Analytics 4, as well as Bing’s Webmaster Tools, will allow you to check your website in every aspect to ensure it functions optimally.
If you’re just starting to build a website on WordPress, SEO may seem challenging. However, if you consider the 7 tips above, your SEO journey will be based on a solid foundation and guarantee good results in the end.
Get Digital Marketing Consultation from Relevant Audience
Relevant Audience is a company providing services as a Digital Performance Marketing Agency, aiming to provide digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com Website: www.relevantaudience.com
