As a marketer, it’s frustrating to find issues that cause your ads or campaigns to fail and receive a notification of an error in the Ads Platform. Simply put, they are not approved, forcing you to start from scratch, losing both time and money and opportunities.
Therefore, in this article, we will explore 7 reasons why Facebook might not approve your ad posts and solutions that guarantee every post will pass after reading this.
- Problem with Scheduling Post Settings
Facebook Ads system relies on the scheduling post settings for the posting time. Therefore, if there is a problem, whether due to the system itself or user error, it may prevent the ads from being displayed. The causes may include:
Solution
Always update your scheduling post settings to be current or check if the campaign has been paused. Then, reset the start and end dates.
- Facebook Ads Waiting for Review
After setting everything up and launching your ad, you need to wait for Facebook Ads’ review system to work. However, not every post will be approved immediately. Usually, the system performs checks within 24 hours.
Solution
To avoid wasting time waiting for approval, schedule your ad launch in advance in the Schedule Section. This way, when Facebook approves it, the ad will be launched according to the scheduled date and time.
- Facebook Ads Not Approved
If your ad post does not comply with Facebook Ads Policy, the ad review system will immediately reject the promotion. The common reasons for disapproval include:
- Content supporting drugs or illegal substances
- Food supplements, unsafe weight loss methods, or fake news content
- Content promoting war weapons
- Content depicting violence, obscenity, or pornography
- Content displaying forged documents, such as educational certificates
- Spam or malware
- Content inviting participation in a network marketing business
Solution
The easiest solution is to edit the ad post to comply with Facebook’s advertising policy or appeal the disapproved post by filling out a request form for Facebook to reconsider.
- Promotion Budget is Full
If you have launched ads until the allocated budget is exhausted, the system will immediately stop the promotion.
Solution
Go to Ads Manager > Settings > Billing and Payment Methods to edit or reset the advertising budget.
Then, add or reset the budget, and the system will continue the promotion.
- Too Low Ad Bid Price
Typically, when you define a target audience, the Facebook advertising algorithm can determine which types of audiences should be targeted. However, if the budget is too restrictive, the Facebook advertising system may not be able to collect enough data, resulting in the ad not being displayed or displayed very little.
- Bid Price
- Estimate Action Rates
- Relevance and Quality Ads
Solution
The best solution is to change the spending budget from Daily Limit to Lifetime Budget or control the Bid/Event price as “lowest cost.” Facebook will choose the best price and offer a suitable price automatically.
- Target Audience is Too Narrow
Limiting the target audience can help improve advertising results. However, if the limitation is too narrow, it may cause the Facebook algorithm to stop displaying ads.
Solution
The best solution is to systematically expand the target audience by adding interests, adjusting geographical display restrictions, adding names to the Customer List, or using Facebook Pixel.
- Content Related to Politics
Promoting content related to political issues is a sensitive matter, whether it is about stability or incitement. These posts are risky and may result in Facebook’s system rejecting the ad.
Solution
Avoid advertising content related to political issues because, in addition to Facebook’s system rejecting the ad, the page may also be banned.
Source: Adespresso
Final Thoughts
That’s all for 7 reasons that often cause problems with advertising on Facebook. After reading this, don’t forget to apply it to your Facebook advertising. We guarantee that your next ad promotion will go smoothly and worry-free about ad approval.
Get Digital Marketing Consultation from Relevant Audience
Relevant Audience is a Digital Performance Marketing Agency that aims to provide digital marketing services to businesses to reach target groups who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
