Anyone starting marketing on social media platforms like Instagram may feel confused and unsure of how to start for good results. Because the platform is constantly updating and changing, it’s difficult for marketers to find a principle to rely on as a main form of online marketing. This leads many new marketers to face the problem of having to constantly adjust strategies to align with algorithms and consumer behavior.
Therefore, planning content creation, or creating a Content Plan, is important in terms of helping to achieve goals more effectively. In this article, we will introduce 6 steps to creating a Content Plan on Instagram that anyone starting online marketing on social media platforms can immediately adapt.
1. Define Your Content Goals
The first thing to do in creating a Content Plan is to set goals or objectives for your content before you start. What do you want to do? What’s your purpose? Whether you want to increase your audience base, create engagement between your brand and viewers, or increase sales, once you have set goals or objectives, you can tailor your content to achieve those objectives more easily. Then, try setting various KPIs (Key Performance Indicators) to analyze the effectiveness of each campaign so you can identify what’s lacking or excessive and improve your content accordingly.
2. Know How to Control the Tone
When it comes to controlling the tone, it’s not just about the color scheme you choose, but also about controlling the mood and tone of the entire content. Whether it’s a color palette to hashtags and captions, make sure they all go in the same direction. If you look at Best Practice articles on the Instagram website, you’ll find articles that share tips on this topic as well.
Maintaining the mood and tone of the content, whether it’s text, images, or videos, consistently is essential for building a brand on Instagram. It helps create brand awareness for new customers of the brand because when a brand has a clear identity, viewers can remember the brand better.
3. Choose Content Formats Wisely
Although Instagram is known as an app for sharing photos, brands who want to increase engagement between their brand and customers need to make Instagram more than just a photo-sharing app.
Currently, Instagram has many features, allowing for various ways to create content on Instagram. Besides sharing photos, there are video contents that can showcase examples of your brand’s products or services. Even Instagram Reels, which are short video contents, are another effective way to stimulate feelings and interest in your products or services. There are also Instagram TV and Instagram Shopping, which will increase trust among new consumers. If your profile only has photos, try adding other content formats. You’ll be surprised by the results.
4. Posting Time
When it comes to posting time, it can be subjective because many reports from online marketing analysis firms indicate the best times to post content on each social media platform. However, these reports don’t always work. So, besides setting posting times according to various reports, we recommend using Instagram’s own Analytics Tools, such as Instagram Insights, to see in-depth data from your account’s backend. This will help you understand your target audience better so you can find the best time to post content to achieve your objectives. Or, if you think it’s too complicated, you can simply observe your competitors to see when they post.
5. Create a Content Calendar
Even if your content is very effective, if you don’t create a Content Calendar to know what type of content will be posted each day or how much content will be posted each day, it will be difficult to achieve the objectives of the campaign.
For example, if that month has many Holiday Events, creating a Content Calendar will allow you to plan content that meets the occasion more effectively. It also helps create consistency in posting, which is most important for content creators. Creating a Content Calendar isn’t difficult. You can start by collecting topics, days and times to post, content formats, posting times, and descriptions with hashtags you want to use in Google Docs, Microsoft Office, or other note-taking tools.
6. Measure and Analyze
The final step in creating a Content Plan is to measure and analyze. For the Instagram platform, there are tools like Instagram Insights that allow marketers or brands to check various in-depth data, such as the number of views per post or statistics related to engagement with the post. This helps you see which content types are most effective.
By measuring and analyzing regularly, marketers can adjust formats or times as appropriate to ensure that viewers can access the brand effectively.
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