As many people know, marketing on social media platforms takes considerable time to create content that reaches a large audience on various platforms. However, many things often happen to novice marketers, especially misconceptions they have heard or been told.
Like TikTok, which is the hottest social media platform of the year, still has many beliefs that are passed on incorrectly, causing many people to misunderstand the TikTok platform. To help reduce confusion for novice marketers, Relevant Audience has compiled a list of TikTok misconceptions for everyone to know, along with adjusting their understanding. If you’re ready, let’s take a look.
6 Misconceptions About TikTok
- TikTok is a platform only for children
For this first belief, there may be some truth to it. Because in the early days of TikTok’s arrival, it was mostly dominated by Gen Z teenagers and young people. But with the rapid spread of popularity, TikTok has grown with a wider range of users. In fact, 36% of users in 2021 were in the age group of 35 – 54 years old, an increase of 10% compared to 2020, and in the three months leading up to 2022, 50% of users were Millennials, along with 38% of Gen X. So, if anyone overlooks the TikTok platform because they think it’s just for kids, let me tell you that you might miss out on one of the best marketing channels at this time.
- TikTok only has dance clips and lip-syncing songs
Many people probably know TikTok from various viral clips featuring dancing to music or challenge videos focused on entertainment. But in reality, these clips are just a small part of the iceberg. As mentioned earlier, TikTok is a platform with a wider range of users, so the content on the platform will naturally be more diverse. Currently, if you go to the platform, you will see various categories arranged. Whether it’s content related to cooking, beauty, life hacks, pet care, and other types of content.
- TikTok is suitable for friendly and playful brands only
Although it seems that TikTok is a platform that focuses on playful and quirky content, suitable for creating viral trends online, making various brands who may hold serious or academic content hesitant to use the platform. But let me tell you, that’s probably not the case anymore. Because if you spend some time on the platform, you’ll see that many brands are joining TikTok using serious content. For example, #TikTokUni, which became one of the most popular hashtags of 2020, featuring educational content in a fun and easy-to-understand format. So, if a brand wants to communicate with people on the platform with serious content, I recommend adding a little creativity and color to make it look new and unique. Guaranteed that there will be no fewer viewers than other viral content types.
- You need a lot of followers to go viral
Let me tell you, it’s not true! Creating content that goes viral or is widely shared may seem as difficult as winning an Oscar, but at the same time, it’s as easy as brewing instant coffee. Many people think that the reason a clip is trending, this clip is trending, is because the user account already has a lot of followers. But looking at the platform’s algorithm, it must be said that the reason why one clip has a trend and people share it massively is because many people agree and want to share it with other users. The basic elements are that the clip must evoke some feelings of the viewer, whether it’s funny, sad, fun, inspiring. The clip must not be duplicated and have originality. If you can create this type of content, you can guarantee that the viral trend is not far away.
- Short TikTok clips make people play less often
The belief that shorter content makes people get bored easily, like saying, “Come in and play for a while, then leave,” I believe that whoever says this has never downloaded TikTok to play. Because compared to other social media platforms, TikTok has statistics showing that most users open TikTok an average of 50+ minutes/day and tend to rewatch the same clips repeatedly. This shows higher engagement opportunities than other platforms.
- TikTok rises and falls
Anyone who says this should pull out the statistics (TikTok is the most downloaded app in 2022, read here). Although it may be a bit premature to say that TikTok will become a platform that rivals older siblings like Facebook or YouTube, from the direction and trends around the world, it must be said that if that were to be said, it would not be an exaggeration. For brands looking for channels to communicate with people on social media platforms, TikTok is a platform that all novice marketers should not overlook.
It’s Your Turn Now
It’s not too late for marketers who are hesitating about running campaigns on TikTok. If you want high engagement, if you want the opportunity to go viral, don’t worry. TikTok can help elevate your online marketing to another level. The sooner a brand can establish itself on the platform, the more likely it is to stand out from competitors.
Source: Hubspot Blogs
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