Since the term “Graphic Design” was coined as a new discipline in 1922, it has influenced many industries worldwide, especially in the advertising agency sector. As we all know, new trends emerge constantly, and graphic design is undoubtedly a crucial element for brands’ and marketers’ marketing strategies today.
It can be said that both brands and designers need to keep an eye on new trends to stay ahead of competitors by incorporating them into their own marketing strategies. Regardless of the industry, good, distinctive graphic design that can create a brand identity is essential. Therefore, in this article, we will explore 6 graphic design trends in 2022 that are worth applying to your marketing strategy.
1. Embracing Diversity Through Inclusive Design
As we all know, in recent years, the issue of promoting diversity has gained rapid popularity across all business groups, especially among Gen Z consumers who trust brands that demonstrate genuine support for this cause. Therefore, it is not surprising that in 2022, the trend of graphic design will focus on design concepts that promote gender, nationality, skin color, or body shape diversity. It should consider the feelings of different audiences while ensuring they feel included and comfortable. This will allow brands to adapt to the current global landscape.
2. Classic Serif Fonts
This serif font style is one of the fonts that designers have loved for a long time. However, its popularity began to decline in 1920 when it was replaced by Helvetica, which became the main font for designers around the world at that time.
However, in recent years, it has been seen that various brands have started to bring back Serif Fonts. With the characteristics of the font having small strokes at the ends of the letters, it is often used as a heading to help differentiate it from regular fonts. It can be said that Serif Fonts are a timeless classic font that is trending in 2022 for sure.
3. Geometric Shapes – A Trend from the Past
Geometric shapes remain a simple technique that can produce good results in design work. With a variety of shapes, flexibility, simplicity, and easy readability, they are ideal for designing brand logos or adapting them by using the sharp angles of each shape to create new styles and emotions. This will help attract the attention of viewers more. It can be said that no matter how you choose to mix and match, these geometric shapes can blend with your new ideas in 2022 for sure.
4. Typography Techniques
Communicating with fonts can best express a brand’s emotions and feelings. Typography design techniques that use fonts to add color can effectively attract attention and stand out from competitors. Designers must use creativity to arrange image elements appropriately to create new forms that are not repetitive. In 2022, it is predicted that typography design techniques will continue to gain popularity.
5. Neon Backgrounds
Trending colors change frequently every year. When it comes to background colors, the main goal is to avoid being too prominent and stealing the viewer’s attention. In 2022, the popular colors are neon tones. With their distinctive, playful characteristics and ability to catch the viewer’s eye and convey excitement, they can effectively highlight the message or main content of the image.
6. Nostalgia for the 80s-90s Era
The “Golden Forty Year Rule” states that every forty years, children of that era will grow up to become adults with high purchasing power today. This is not an exaggeration. We can see that things that were pop culture in those days are returning and influencing the world today, whether it is music genres like City Pop, which was popular in the 80s, the trend of taking pictures with film boxes, or listening to music through vinyl record players, including the film industry. Even graphic design trends are seeing many brands bringing back the essence of their traditional brands to create gimmicks for online marketing through creating graphics that look classic, simple, but valuable and timeless to create a shared feeling with today’s audience.
We hope that the 6 trends we have shared will inspire new ideas that can be applied to your online marketing strategy. As a good brand and marketer, you must always study and keep an eye on new trends to ensure that you are always a leader in every trend.
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