54 Statistics and Facts for a Website Blog in 2023

A website blog (Web Blog) is another channel for brands and marketers to use to communicate various content, share ideas, techniques, experiences, or inspiration to those interested. It also helps in SEO strategy to rank your website.

For anyone who is hesitant about prioritizing blog improvements on their website, this article compiles interesting statistics for blogging on websites in 2023 for both brands and marketers to know. If you’re ready, let’s take a look.

Statistics for Website Blogs You Should Know

1. In 2022, 71% of most marketers agreed that Content Marketing strategy is very important for brands.
2. 76% of marketers can generate Leads through Content Marketing
3. Currently, there are over 600 million blogs from 1.9 billion websites worldwide
4. 77% of internet users, 26% of people aged 5-18 in the United Kingdom, choose to read blogs.
5. For blog post content with a length of no more than 1,000 words, the number of words and backlinks are very important.
6. The length of the content will vary with Organic Traffic.
7. 80% of bloggers agree that blogs can help achieve clear results according to desired goals
8. Blogs that publish content 2-6 times per week tend to have better results
9. Blogs that use more than 7 images per post tend to have 2.3 times better results
10. 65% of consumers say that brand content on blogs is an important factor in deciding to purchase products or services
11. 59% of content links shared on social media have never been read

Overview Statistics of Website Blogs

1. Tumblr has more than 518 million blogs, while WordPress is the CMS platform with 60 million blogs.
2. WordPress is the CMS platform used up to 43.1% compared to other CMS platforms.
3. There are 70 million posts published each month on WordPress.
4. On average, there are 77 million comments occurring in blogs on WordPress each month.
5. ReportLinker predicts that from 2023 to 2027, the Content Marketing industry will be worth $584.02 billion.
6. 44% of consumers need to read several articles (three to five) to make a decision.
7. More than half of consumers will stop what they are doing immediately if they encounter problems while reading a blog post.
8. Only 40% of marketers currently do Content Writing.

Statistics of Blogger Income from Blogging

1. TechJury reports that 33% of bloggers don’t receive compensation.
2. The most popular way to monetize for bloggers is Google Adsense, followed by Affiliate Marketing.
3. Bloggers generate most of their income from advertising.
4. 45% of bloggers earning over $50,000 per year come from selling their own products or services.
5. 72% of bloggers who can earn $2,000/month use Mediavine or Adthrive platforms.
6. The blog that can generate the most income is the food blog.
7. Blogs with sessions over 50,000 per month include food blogs, lifestyle blogs, and travel blogs.

Statistics About Posting Frequency

One of the important questions for newbie bloggers is how often should you post content each day? Let’s take a look at related statistics.

1. Content with long reading time (more than 7 minutes) tends to receive less engagement.
2. 73% of people read blog posts by skimming while only 27% read the content thoroughly.
3. 75% of people generally prefer to read articles that are no longer than 1,000 words.
4. On average, it takes 7 hours and 10 minutes to write a blog post.
5. The average number of characters in a blog post is 1,376 words.
6. Business B2B articles typically have 1,460 words and B2C have 1,300 words.
7. About 66% of bloggers publish content weekly and monthly.

Statistics About Blog Content

Currently, the world is spinning amidst the competition of content. Therefore, bloggers must create higher quality content. Let’s take a look at related statistics.

1. “Quality of Content” or high-quality content is still the first factor that bloggers prioritize.
2. Most bloggers use about 1 to 3 images per blog post.
3. 42% of bloggers publish original content.
4. 37% of bloggers work with an editorial team.
5. The most common complaints in blog posts are using too many words, unattractive language, or poor structure.

Statistics About SEO Approach Through Blogs

Is blogging a good approach to SEO? Let’s take a look at related statistics.

1. 68% of internet users start by using Search Engines.
2. 90.63% of website pages do not receive Organic Traffic on Google.
3. Only 5.7% of web pages rank in the top 10 search results within one year.
4. Web pages that rank in the top 10 search results are 2 years or older.
5. Web pages that rank in the top 10 search results use nearly 1,000 relevant keywords.
6. The more backlinks a web page has, the greater the chance of receiving Organic Traffic on Google.
7. Flesch Reading Ease (FRE) does not affect website ranking.
8. 71% of bloggers agree that SEO helps websites receive more traffic.
9. 17% of bloggers do not do Keyword Research.
10. Bloggers earning over $50,000 per year place great importance on SEO approaches.
11. 66% of bloggers update and improve old blog posts.

Statistics About Marketing Through Blogs

1. Only 32% of bloggers check Website Traffic.
2. Social media platforms are the most popular channel for increasing Website Traffic.
3. 70% of bloggers earning over $50,000 per year place importance on promoting their blogs.
4. Blogs that work with Influencer Marketing strategies tend to have better results.
5. Bloggers earning over $50,000 per year tend to focus on building a blog reader base with Email Subscriptions.

Conclusion

How about the statistics above? Do you see the overall importance of blogs on websites yet? So, for anyone who wants their website to be of quality, have more traffic, or is doing SEO and wants to rank number 1, you can start blogging now. You can read various techniques and tips within our Blog now.

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