Website Design is one of the important components that every website developer should pay attention to. It’s not just about aesthetics that can captivate users with beautiful lines and arrangements, but also about delivering a good website user experience and creating an identity that people can remember the brand by.
Whether the website design trends in previous years reflected a desire to escape boredom in the current world, leading many to yearn for the past, or designs that emphasized simplicity, one thing is clear: consumer behavior in the new era is changing rapidly. In 2023, anyone looking for new inspiration to apply to website design, Relevant Audience has 5 ideas to share for you to choose from.
1. Goblin Mode
What is Goblin Mode? For those unfamiliar with this term, it must be said that last year, Goblin Mode was coined as the “Word of the Year” or Oxford Dictionary’s word of 2022 through public voting. This term is a slang that translates to a shameless, lazy, dirty, or gluttonous self-indulgent behavior, or not adhering to social norms or expectations. For example, when at work and complaining to colleagues, “Let me be in Goblin Mode” to reduce pressure from external factors that may not be able to be thrown away, but reduce their importance and focus on loving yourself more.
If the concept of Goblin Mode is linked to the UI and UX design of websites, it is like adjusting the perspective of website design anew. It is not only designing to meet user needs, but turning back to emphasize the creation of one’s own brand identity, creating a stronger image for users. Sometimes, it may neglect the User Experience somewhat, but can express the brand’s feelings through the integration of Maximalism approaches that forget simplicity but put a lot into it, but must have balance, or called playing big first. For example, don’t be afraid to use vibrant colors, try adding what the website lacks to reflect the brand’s personality as much as possible.
2. Simplicity and Simplicity
On the other hand, the minimalist design style for websites is still very popular. It will be a design that focuses on only essential features to provide the best user experience. The design ratio may emphasize ease of use, clarity, every element has a function, but must have white space to allow other interfaces to be clearly visible. If you want to create a focal point for the product or service display page, you should keep it simple.
3. Website Browsing Experience
Many people may be familiar with what is called Scrolling Experiences, which is arranging the website page so that the user’s “scrolling” encounters things they are really interested in. This year, the trend of designing websites that combine browsing experiences can be called a way of creating a Website Journey for users to browse to what they are interested in. There may be added animations, interesting texts that can be motivating, creating an atmosphere that can help condense the user’s feelings on the website just by moving the mouse cursor back and forth on the page. It’s not just about letting users scroll through the website and find content they’re interested in and then leave, but during the journey, there should be continuous creation of new things, incorporating creativity as much as possible.
4. New Shopping Experience
E-Commerce websites are one topic that has been debated in the design circle for a long time. Because most people are attached to websites that look simple, not complicated or too difficult to use, but it must be admitted that in 2023, there are E-Commerce websites that dare to change the website to create a more interesting shopping experience, such as using AR technology to participate in designing products to look realistic, allowing customers to touch and access products more. It can be called a new choice to support the needs of modern consumers.
5. Website Must Be for Everyone
In 2023, considering website design to support Web Accessibility or support all website users to access various features of the website equally, not just disabled people, but also including users of other devices, seniors, or those with various limitations. Therefore, considering adding descriptive content in case the website has video content, adding features that help with voice commands, and emphasizing the layout of the website not to be too complicated, will help everyone access and use the website without obstacles.
Ending
How about these 5 website design trends that are definitely trending in 2023? Some trends may not be completely new, but if anyone is planning to develop a website, try applying them. Your Website Traffic will surely surge. Remember that trends come and go quickly, so if you don’t want your competitors to get ahead, start doing it right away.
Consult Digital Marketing at Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
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Tel: 02-038-5055
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