5 VR Marketing Ideas: Virtual Reality Marketing Strategies from Global Brands

VR or Virtual Reality is a technology that simulates various environments to become a virtual world where you can perceive through sight, touch, hearing, or even smell. It is becoming increasingly popular, especially for online marketing. Interestingly, within 2022, revenue from the VR market was predicted to reach $6.71 billion and increase to $12.9 billion in 2024. This means that VR technology is constantly gaining popularity. If any brands or marketers don’t want to miss out on this train, don’t forget to add the VR topic to your online marketing strategy.

Therefore, in this article, we will take everyone to see VR Marketing ideas from global brands, in case anyone sees it and gets an idea to apply it to their own marketing plan. If you’re ready, let’s go.

5 VR Marketing Ideas

Anyone looking for inspiration for marketing campaigns using VR technology, here are 5 interesting campaign ideas that we have compiled. Which campaigns are interesting? Get ready to take notes.

1.Gucci Town

One of the high-end fashion brands, Gucci, also plays with the VR trend by launching Gucci Town, a virtual world within the Roblox Metaverse that allows everyone to explore Gucci Town and learn about its history.

The elements in this virtual world will have mini-games interspersed with art exhibitions that players can choose to view as they like, as well as try on clothes for player avatars. It must be said that this is a clever way to promote the brand and has received excellent feedback.

2.Sephora

For Sephora, which is a store that gathers leading cosmetic brands in one place, it doesn’t miss out on riding the VR trend either. It opens booths where people can come in to try makeup virtually through VR technology to help all customers make purchasing decisions. It must be said that this is another appropriate way to present VR technology uniquely to benefit customers to the fullest.

3.Lowe’s 

Lowe’s, one of the famous retail businesses for home improvement and decoration products in the United States, has launched the “Holoroom How to” room, a virtual space where anyone who wants to buy home decoration products can come to practice home decorating skills themselves through DIY, whether it’s plastering walls, painting, cleaning, and more. It is considered another interesting marketing plan to attract customers effectively.

4.Adidas

In 2017, Adidas collaborated with Somerwhere Else, a marketing agency specializing in VR technology, to create the Mountain Climbing Journey campaign to support Terrex (Adidas’ mountaineering apparel equipment). It creates a 360-degree virtual reality simulation for players to play the role of a mountain climber and climb mountains along with two famous climbers, Ben Rueck and Dalaney Miller.

5.Boursin

Boursin, a leading cheese brand from France, also promotes through the Boursin Sensorium campaign, which allows people to travel into a virtual refrigerator to create a new experience and raise awareness among consumers about the taste and selection of ingredients for cooking.

Conclusion

Many people who see the brands’ ideas wonder, “Why should small businesses care about VR Marketing campaigns that cost a lot of money?” It must be said that although VR campaigns are expensive, today’s technology is constantly developing, making VR accessible and affordable. You can see that more and more brands are starting to use these VR Marketing campaigns.

Consult Digital Marketing with Relevant Audience

Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach relevant target audiences at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.