If you were to ask marketers what they want most, over 90% would likely say they want more customers. However, a survey by HubSpot found that 61% of marketers worldwide agree that the biggest challenge in their work is increasing website traffic.
This article will share 5 tips that can help increase traffic through content writing on your website immediately, and of course, it can be done completely free of charge.
1. Do You Have a Blog on Your Website Yet?
Yes! First and foremost, if you want to increase traffic through content writing on your website, you need a space to host various content. Statistics show that having a blog can help as follows:
Of course, the tips for any content that this article will talk about, if there is no blog as a space to publish, it will be difficult to increase traffic. Remember, the more interesting your website’s blog is, the more reason people will have to visit your website.
2. Use Evergreen Content
Although trending content is interesting and can be told at the moment, it must be admitted that this type of content is not something that will attract people in the long run. Therefore, people do not often search for it through Search Engines, so it may not be worth the time spent. If you want to increase website visits in the long term, try writing evergreen content or content that has value no matter how much time has passed. Because you don’t have to follow trends or follow any viral content. This type of content tends to stand the test of time and waits for people to search for it. This type of content is often content that answers questions that many people are curious about.
3. Headlines Must Be Awesome
The art of writing headlines is one of the most important things when starting to write content. In fact, there are several reliable studies that indicate that attractive headlines can increase the number of visitors by as much as 500%. Even if the content is excellent, if the headline is written carelessly and lacks creativity, people will probably not want to click and read it.
4. Try Collaborating with Guest Writers
Collaborating with famous guests not only helps create new ideas but also shares their follower network, which will bring new people to your website. However, the quality of the content is still the top priority because you must always ensure that the content is of high quality and contains no links or anything that Google considers spam.
5. Resource Center
If video content or blog posts still don’t provide enough knowledge to general viewers, try using infographics, guides, or webinars, and group them together into a Resource Center to make it easier to attract website visitors.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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