In recent years, Google has made several changes to allow its crawling system to better understand how to select content to answer people’s questions. If you have been following the news, you probably know that Google has developed an AI system that can help Google answer complex questions more accurately and comprehensively, or what marketers commonly call MUM (Multitask Unified Model).
Of course, considering this change by Google, the most important thing for SEO professionals is not to focus solely on keyword research but to prioritize other things as well. If we have tried and failed, whether it’s choosing expensive keywords, building backlinks, or optimizing on-page elements, and still haven’t achieved the desired ranking, we need to step back and reassess what we may have overlooked or overfocused on. Today, Relevant Audience will invite everyone to take a step back and share 5 simple steps to rank content on your website on the first page of a search engine.
1. Start by Developing a New Strategy
The easiest way to start improving your SEO is to step back and try adjusting some strategies. For example, focusing more on the topic of the content rather than just using keywords. Because framing the content you want to present with a good topic and consistent content is one of the important steps, no less than keyword research. Ask yourself what people want from the content you want to present, and whether the topic or content of this content can truly meet people’s needs? Because ultimately, a good topic will lead to good content, and good content will lead to good ranking results.
2. Study Your Competitors – It Should Be Done
Once you are sure what the content will consist of and what the content should be like, the next recommendation is to start taking a look around to see if anyone is creating similar content and ranking well on the Search Result Page. If so, take a look at the basic information of your competitors, such as how their content is structured or how they present the content. How is the structure of their website?
If we can know this information, it’s like having a good blueprint in our hands. However, remember that copying content from others is strictly prohibited. Use this basic information as a guideline for adjusting the structure only.
3. Content Must Have “Search Intent”
Guessing the search intent of users in the search engine remains one of the most important things in SEO. Because Search Intent will determine the type of content in the content that can meet the search behavior of users on the Search Engine to what extent. Therefore, don’t forget to always check the content and keep adding information to make the content as comprehensive as possible.
4. Don’t Forget Site Structure
Even if you have appropriate keywords and content that is consistent with the topic, another essential thing is to ensure that the content on the website is organized according to SEO principles. Because if the AI system of the Search Engine sees that the website can create good, relevant content for the target audience and can create some value, then the SEO ranking results of the content will certainly be good.
5. Time To Dominate!
After following the previous 4 steps, in this final step, be sure to check that the content in the content can completely and clearly answer people’s questions. Avoid using unnecessary words, slang, and remember to prioritize the quality of the content over quantity. Because Google processes information more intelligently to serve content that meets people’s needs. If you can do these 5 steps, it won’t be difficult for a website to rank on the first page of the Search Result Page.
Ultimately, doing SEO requires a high level of understanding and effort, as well as time to track results and constantly monitor and evaluate performance. At the same time, you must continue to strive to raise standards. If you can do this, the website will receive a worthwhile and sustainable return.
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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and is also part of the Google Partners program.
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