Starting 2023 like this, it’s time to summarize statistics about consumer mobile usage behavior, especially for those involved in E-Commerce businesses. It is essential to understand this matter to apply the information to online marketing strategies for greater efficiency.
Therefore, in this article, Relevant Audience has compiled all statistics from Oberlo, presenting key statistics regarding global mobile usage behavior. If you’re ready, let’s take a look.
1. How Many Mobile Users Are There Worldwide?
According to Statista’s survey in 2022, there are currently as many as 6.8 billion smartphone users worldwide. Compared to the world population of approximately 8 billion people, that means around 80% of the world’s population uses mobile phones. Looking back to 2016, there were only 3.7 billion mobile users, meaning that within 7 years, the number of mobile users has increased by 86.5%.
It is expected that the number of mobile users will continue to increase. By 2024, the figure may exceed 7 billion and 7.5 billion by 2026. For countries with the most mobile users, China is unmatched with over 910 million people, and India is second with approximately 650 million people.
2. How Much Time Do Most People Spend on Their Phones?
In 2019, Americans in the United States spent an average of 3 hours and 43 minutes per day on portable devices (smartphones, tablets), which was the first time breaking the record for television viewing, which was 3 hours and 35 minutes per day. And in 2021, the average time increased to 3 hours and 54 minutes. However, when looking specifically at smartphones, Americans in the United States spend an average of 2 hours and 55 minutes.
3. Most People Use Their Phones to Find Information
As the world revolves around technology and moves everyone towards a full-fledged Digital Experience era, it’s no surprise that smartphones have become an important tool for modern consumers, helping them access various information on the internet to assist in making purchasing decisions online. According to data compiled by eMarketer in 2019, 7 out of 10 people in the United States read online reviews from customers via smartphones before deciding to go to that store, demonstrating the influence of smartphones as an important factor in the decision-making of modern consumers.
4. Mobile Shopping Behavior
Continuing from the previous statistic, according to data compiled by DataReportal, current consumers prefer to shop online on mobile devices by as much as 50.9%, compared to consumers who shop online globally, and at least once a week.
Furthermore, among all internet users worldwide, women aged 35 to 44 are the group that shops online on mobile devices the most. As the current consumer behavior, brands or marketers must not forget to improve the E-Commerce platform to be consistent with mobile usage experience.
5. Value of Ad Spend Occurring on Smartphones
It must be said that the direction of online advertising today, the majority of funds are flowing to mobile devices significantly due to consumer behavior spending most of their time on mobile devices. Therefore, it is not surprising that both brands and most marketers prioritize Mobile Ads.
According to data compiled by eMarketer, the value of advertising spending or Ad Spend on Mobile Devices in 2021 reached a high of $129.8 billion, a figure that exceeds spending on other platforms altogether.
Conclusion
We hope that the statistics we have presented in this article will help you see the overall picture of mobile usage behavior around the world. And certainly, the majority of consumer behavior is leaning towards mobile devices. Therefore, as marketers and brands, if you don’t want your marketing campaigns to fail, you must give importance to portable devices or smartphones.
Consult Digital Marketing Services at Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information:
Tel: 02-038-5055
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