It is undeniable that social media remains a powerful tool for advertising campaigns across all business sectors. Statistics show that 8 out of 10 people often reach for their smartphones first thing in the morning. However, the behavior of people in the digital world is constantly changing with societal trends. Therefore, it is not surprising to see some trends that were once very popular but are no longer seen, especially in the post-Covid era where many things are driven by a new normal lifestyle. This leads to rapid changes in trends. For digital marketers, it is essential to know the direction of various trends beforehand so that they can plan advertising campaigns to stay popular and on trend. This article will introduce 5 social media trends to watch in 2022.
Short Videos: A Quick and Engaging Format
Video content remains indispensable in the social media world. According to a report by Cisco, a leading technology company, video clip content accounted for 82% of global traffic in 2022. An important factor that cannot be ignored is the popularity of short video platforms like TikTok, which created numerous viral trends last year. This led to the butterfly effect phenomenon. Other social media platforms have followed suit with Instagram Reels, Facebook Reels, and YouTube Shorts. Whether it’s dance clips or tutorial videos, the focus is on concise presentation. With shorter clip lengths, viewers can easily digest information and it also helps attract more attention. Therefore, in 2022, if you want to increase brand awareness, you should always include short video content in your advertising campaigns.
Virtual Shopping Malls
The experience of online shopping continues to grow exponentially. People today want speed and flexibility in buying and selling, making social media platforms comparable to virtual shopping malls that allow people to shop easily with just a click of a finger. A report found that 95% of companies in the United States have changed the way they communicate with customers by using various social media platforms, and 60% of Gen Z users use Instagram to choose products. Therefore, in 2022, marketers should pay more attention to social media marketplaces, such as Facebook Marketplace and Instagram Shop.
Storytelling is Key to Sales
If you observe viral content on various social media platforms, you will find that the content tells a good story, evokes emotions, and makes it easy to remember and share with followers, family, and friends. Content driven by good quality information or entertainment is always appealing. A report found that more than 92% of social media users want advertisements to tell stories, and 55% will decide to purchase the product if the story is interesting.
Q&A is Essential
In business, it is important to care about customers, even when providing services on social media platforms. A report found that more than 82% of social media customers expect immediate answers to their questions from brands because this creates a satisfying experience for customers on social media and can lead to word-of-mouth recommendations to friends or family. For example, Starbucks created a Twitter account to receive feedback or complaints.
Reach Consumers Easily
Certainly, in 2022, the group of users that marketers should not overlook is the younger generation (Gen Y – Gen Z). Statistics from 2021 showed that at least 79% of social media users in the United States use social media multiple times a day. Therefore, when communicating with this group, marketers need to make the brand message appropriate and easy to attract. They need to know how to use messages that spark curiosity while also being friendly. This will create interaction between social media users and the brand itself.
With over 4.6 billion social media users worldwide, platforms have become an important channel for communication between brands and general users. The 5 social media trends presented in this article will help brands elevate their advertising campaigns on social media platforms effectively. However, nowadays, people use social media to communicate and exchange ideas, making it commonplace. Therefore, creating content that people can talk about, share, or create endless conversations will help advertising campaigns reach a wider audience. If anyone is interested in elevating their brand to reach people on social media but is hesitant to start an online advertising campaign, consult us at Relevant Audience.
Get Digital Marketing Consultation at Relevant Audience
Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
