These days, it’s hard to find someone who hasn’t heard of the short video trend, a popular video content trend found on every social media platform – TikTok, Instagram, YouTube, and Facebook. It has risen from an alternative option to become the main channel for brands and marketers worldwide. If you want to build brand awareness, using short videos can effectively capture viewers’ attention and simplify complex content into easily digestible snippets.
Therefore, in this article, Relevant Audience has compiled 5 short video trends that marketers need to know if they want to stay ahead of the market in 2023. Let’s dive in!
Elevate Your Marketing Plan with 7 Hot Short Video Trends
- Increase User Generated Content (UGC)
In addition to Professionally Generated Content, where content is produced by professionals on various platforms, brands can use the strategy of creating UGC by allowing consumers to create content and talk about the brand or store they are impressed with voluntarily through Short Videos on platforms like TikTok or Instagram Stories. Then, the brand can simply present these contents on various channels. This strategy can certainly help elevate the brand’s online marketing and credibility.
- Present Product Teasers
Another strategy for Video Marketing, especially in the short video format, is to create space to accommodate both existing and new customers and present content that helps increase brand awareness, build trust, and attract interest. Content types such as weekly updates, product teaser clip releases, or other announcements will motivate customers to engage with the brand in various ways, such as subscribing, liking, and following. A brand that has succeeded in this area is Apple, which recently released a teaser clip for the Dynamic Islands feature on the iPhone 14.
- Utilize Influencer Videos
Influencer Marketing is a popular strategy that has been around for quite some time. Of course, this strategy requires a high budget to hire influencers. Compared to UGC marketing, where consumers create content themselves, if a brand makes even a slight mistake, it could result in a wasted budget. However, if a brand wants to promote its brand quickly, influencer marketing still delivers.
Currently, social media platforms have many new features that support brands in utilizing influencers to leverage those features for promotional purposes or to attract new customers to get to know the brand. For example, on Instagram, there is the IG Live Video feature, which you can try inviting influencers to interview to generate interest among customers.
- Hashtag Challenge Campaigns
Challenge Campaigns are one of the timeless hits for short video content. They can create fun and interaction between brands and younger target audiences, quickly becoming a viral trend. It also creates a space for the target audience to create their own UGC content.
- Behind the Scenes Content
“Behind the Scenes” content, or what is commonly called Behind the Scenes, is content that can attract viewers’ attention well because everyone wants to know the story behind a brand or campaign. But importantly, there are many factors that will help make the video content stand out, such as sharp issues, viewers should not feel that this clip has been seen before, there must be insights (Insight) that touch the audience’s feelings to stimulate interest, and finally, it must be presented as fun as possible. Because good storytelling (Storytelling) will guarantee viewership from beginning to end.
Concluding Remarks
That concludes our list of popular trends for Short Videos that are sure to come in 2023. So, for brands and marketers who are just starting to do digital marketing on various social media platforms, don’t forget to look for ways to present short video content. Whether it’s on TikTok, YouTube Shorts, or other Short platforms, it’s definitely worth investing in.
Source: PPC
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
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