Of course, blogs remain a top priority for all marketers who want their websites to have good SEO rankings. This can be seen in the fact that currently, 40% of websites built on WordPress have 70 million new content posts each month. This means that blogs remain an important part of online marketing strategy.
For those who are just starting with SEO and have questions about how much importance to give to blog posts on their website, this article will guide everyone to clarify those doubts with 5 reasons that will answer those questions. If you’re ready, let’s take a look.
Why are blogs still important?
It’s time to answer why blogs are still an essential part of a brand’s online marketing strategy. Starting with
1. Blogs help build Trust and Loyalty
Regardless of what your website looks like, whether it’s a business website or an e-commerce site, people still have questions and need to find answers every day. Websites with blog categories will help your business build credibility as well as build trust with potential future customers. This is because blogs can make your website look like an expert in those areas, whether it’s financial tips, pet care, beauty, or anything related to your brand. This makes people who come to read various content and want to spend money buying products or services in that area think of your brand or business first because they feel trusted.
2. Blogs help increase Visibility
Making a website rank high in SEO, it is undeniable that blog posts are one of the important components. Because blogs are a space where you can create various content related to your business to attract visits from other internet users directly. And must be adjusted according to SEO guidelines, whether it is Link Building, choosing keywords, to ensure that your website has a good ranking.
3. Blogs help build Brand Awareness
The more your blog can create fresh and new, useful content, the more it guarantees that your brand will stand out even more among other competitors. If you can improve content until it can rank on the first pages of Search Engines, it will be easy for other internet users to find answers from your content. Simply put, the more you invest in blogging strategies, the more potential you will have to build Brand Awareness.
4. Blogs help generate Leads
One of the marketing strategies that helps brands increase various business opportunities is Lead Generation, which will help brands create a list of people who have the potential to become future customers. And of course, creating content directly through blog posts on the website instead of collecting information through various methods that may cause annoyance to viewers will be a way to build trust with the target audience better.
5. Blogs help understand customer needs
Blogs on the website will help brands realize what their target audience likes and dislikes. Because blogs also have space for viewers to write reviews or leave feedback. And brands can use those messages to further develop better topics in the future.
However, what you should always know when using blogs as a marketing strategy is that blogs are not a place to focus on selling advertisements or promoting other products or services. But rather a place to create value for your target audience that focuses on telling stories about what your customers need. And most importantly, it must be done consistently, whether it’s writing, video content, or anything else to allow the brand to increase the opportunity to sell and help build Brand Awareness.
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