US$147 billion is the figure resulting from Google’s advertising sales in 2021. Compared to five years ago, this number has increased by more than US$68 billion, and there is no sign that it will decrease. This is due to the increasing investment in digital advertising by various businesses. In this article, we will introduce you to 5 keyword categories with the highest advertising prices on Google Ads. This report is based on a survey by Ahrefs in January 2022, collecting the top 5,000 keywords with the highest CPC and a minimum search volume of 300 times per month (survey conducted only in the United States). The results of the survey are as follows:
The Legal Consulting Business Remains No.1
From the collection of 5,000 keywords, a large number of expensive keywords were classified into the legal category, accounting for 19.4% of the total. This suggests that the high price of keywords in the legal consulting category is directly proportional to the profit of this business. For example, law firms in America can generate significant profits from just one client, especially when legal disputes arise related to accidents. Expensive keywords in this category, such as “Las Vegas Personal Injury Attorney” or “Los Angeles Truck Accident Lawyers,” have CPCs as high as US$500 per click.
The Education Business Still Has High Competition
8.7% is the percentage of keyword categories in the education business, out of the total 5,000 keywords collected. This ranks as the second most expensive keyword category in 2022. Although the education industry in America faces challenges from various sectors regarding student graduation rates below standards, it does not affect the profitability of businesses in the education industry. It remains one of the most competitive industries in digital advertising in America. For example, University of Phoenix spends as much as US$6 million per month on advertising on Google Ads alone.
Insurance Remains Important for Every Family
The insurance business is one of the highly competitive industries, but with a large search volume, it may result in lower CPCs compared to other categories. For example, “Health Insurance” has a CPC of only US$9 due to a high search volume of 200,000 times per month. The keyword “Best Car Insurance In North Carolina” is the most expensive keyword in this category, with a CPC of US$220 per click.
The Therapy Business Remains Trending in 2022
In 2018, Google announced stricter advertising policies regarding advertising programs related to drug and alcohol addiction treatment. This policy resulted in a 96% reduction in search volume. In November 2021, Google updated the policy, allowing therapy-related businesses to compete again in the digital market. Especially the keyword “Inpatient Alcohol Rehab Centers Near Me” has a high CPC of US$185 per click.
The Credit Business Remains Necessary
The keyword category of the credit business is the lowest category from the survey of all 5,000 keywords. Most businesses in this group focus on “business lending” for SMEs that need quick access to capital.
Secret Tips for Avoiding Expensive Keywords
The above data shows that almost every business category currently faces increasing competition in the digital market with no signs of slowing down. Good marketers should consider online advertising investments carefully to ensure the cost-effectiveness of their advertising campaigns. Here are 4 tips to help you elevate the quality of your advertising campaigns even without using expensive keywords.
- Improve the Quality of Your Landing Page High CPCs are not the only factor in making an advertising campaign successful. Improving the landing page will increase the Quality Score and may be more worthwhile than investing solely in expensive keywords.
- Ad Creative is Just as Important Using keywords that guarantee CPCs comes at the expense of a higher budget. Therefore, improving your ad copy will also help improve the efficiency of your advertising campaign.
- Beware of Click Fraud One of the concerns that affects advertising campaigns is click fraud, especially if your business is in a category with high CPCs. Therefore, you should be careful and regularly check for click fraud.
- Enhance the Mobile User Experience Remember that 61% of website visits or content views come from mobile phones. Therefore, you should create a website that enhances the user experience on mobile devices, which will certainly improve the results of your advertising campaign.
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Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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