As a good marketer, preparing for new challenges that increase every year is a basic thing that many people should already know. Especially in 2023, you can see that there are several “massive waves” starting to surge more and more, whether it’s due to changes in people’s content consumption behavior, the arrival of AI technology, or even the upgrade of algorithms in various Marketing Platform channels that require development quality to support or meet the needs of modern consumers. These things have become important factors that affect the increasingly difficult work of brands and marketers.
Of course, in 2023, content marketing strategies are still a solution for both small and large brands because they can provide good marketing results in the long run for the brand. However, to ensure that you or your brand can use content marketing strategies most effectively, in this article we have compiled 5 trends that will help marketers find the best way. After reading, don’t forget to apply them appropriately to your own business. We assure you that the path to success is not far away. If you’re ready, let’s take a look.
1. Deep Focus on Your Audience More
No matter how many years pass, the basic understanding of your audience group is still an important part of the content marketing strategy. According to data collected by Semrush, in the topic of “Audience Research is a factor leading to success in content marketing”.
The clearest example is when Google, the world’s number one search engine, updated its algorithm called “Helpful Content Update” last year. The purpose is to manage content that is created in a way that does not consider the true needs of Google users, or the content is designed to attract clicks or easily accessible rather than providing information that truly meets the needs of searchers.
Therefore, the easiest way to adapt content marketing in 2023 is to start changing the way you think about content. You must create content that is on point, high quality, trustworthy, and understand the “Search Intent” more.
2. Improving Content to Be Quality Content
According to a survey by Semrush, in 2023, emphasizing improving content quality will be an important part of making content marketing strategies successful.
Improving content quality here means focusing on what people really need while also being consistent with the brand’s story. It can be called an art of communication that meets the needs of both the brand and consumers.
For creating Quality Content, the main components are:
3. “Video Content” Still Trending
According to a survey of the most effective content formats by Semrush, video content remains the number one, followed by short articles. Especially short-form video content or short videos that continue to be popular on social media platforms such as TikTok, Facebook, YouTube and Instagram. In addition, statistics were collected from a group of advertising agency companies in Thailand, which stated that in 2023, TikTok is the Media Platform chosen to be used as an online marketing channel for brands in the future. Simply put, whether it’s short or long video content, in 2023, it will still be trending continuously. Seeing this, you must not miss choosing video content creation as one of the main formats in 2023.
4. Repurposing Old Content
When talking about trends or tips for the next year, many people tend to talk about finding new ideas or trying to catch viral trends. But there is another trick that must be said to be one of the approaches that can help content marketing strategies succeed year after year, which is knowing how to reuse old content to update and make it more interesting.
But the content to be retold must be content that has timeless characteristics, evergreen content, which may receive higher engagement than other content for months past. In addition, in terms of doing SEO, updating content is also a part that helps our content remain in a good ranking.
5. Consistency in Posting Content
In terms of content marketing strategy, it must be said that “consistency” is as important as “quality”. Especially in 2023, most consumers pay attention to the credibility of the brand and often search for information to consider purchasing products or services from the brand. Therefore, if the brand can publish content in any format through various channels, whether it’s a blog on the website or social media platforms, it will help build credibility with customers and, in the long run, also help with SEO.
Concluding Remarks
Anyone who is still hesitant about how to do content marketing in 2023, just don’t waste time thinking too much. Start applying these trends to your content creation approach. We assure you that it will help elevate all your content to success this year.
Consulting for Digital Marketing with Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach relevant audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information:
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