No matter what channel you use for online marketing, one of the challenges is choosing the right approach for your campaigns. If you’re feeling stuck and looking for some ideas, check out these 5 trends that you can definitely adapt to your brand.
1. Set The Relevant – Understand Yourself, Understand Your Customers
Before starting any campaign, you should always start with the question, “What will viewers get from this?” It may sound like classic marketing, but no matter how much time passes, marketing that puts customers first remains as important as anything else.
Therefore, asking questions and finding answers through research of target audience behavior will help personalize content and make it more specific to the target group.
2. Engage Your Customers
If your content focuses too much on selling, the results may not be satisfactory. Content types that focus on direct sales or promoting your own products or services do not receive as much attention as educational content. Simply put, people already know that brands are selling something. If you observe, posts focused on selling rarely have much engagement, whether it’s shares, likes, or comments. Therefore, marketers need to offer diverse channels for customers to access the brand and use methods to stimulate customer feelings to engage with the brand. This could be through campaigns that ask questions via web pages or other channels to solicit feedback from customers about products or services, and create tagging friends to spread it wider.
3. Short Video Content
In 2021, Wyzowl compiled statistics of users worldwide, indicating that, on average, social media users consume video content for up to 18 hours per week on various platforms, and more than half prefer short video content. With the changing consumption habits of consumers worldwide, short video sharing platforms like TikTok have become one of the apps with continuously increasing user numbers over the past two years, to the point that other social media platforms have started supporting Short Form Video features, such as YouTube with YouTube Shorts or Instagram releasing Instagram Reels. If your brand is still sticking to traditional online marketing methods, now is the time to start thinking about creating short video content.
4. Collaborate with Influencers
One of the popular Content Marketing strategies for the past 5 years has been using influencers to expand the brand’s customer base and make it more widely known. However, you should always consider the influencer’s content before, ensuring that their image, language style, etc., align with the brand’s desired presentation.
5. Know How to Break Down Content (Content Atomization)
This involves making the most of existing content by breaking it down into multiple topics to be used in other marketing channels as much as possible. Each platform has different users or target groups. Therefore, the idea of breaking down content is suitable for helping brands increase awareness.
We hope the above ideas will help everyone who is starting to create content to be able to pick them up and adapt them to your brand. But before starting any campaign, don’t forget to ask yourself what the brand’s identity is and who you are communicating with.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), to Influencer Marketing and is also part of the Google Partners program.
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