42 Interesting Statistics on Facebook That Marketers Should Know in 2023

It must be admitted that the overall picture of social media platforms in the past year has undergone many changes, especially the growth of the new platform TikTok, which has disrupted other platforms, causing developers to gradually release new features to support the needs of social media users. Of course, Facebook, even though it doesn’t have anything outstanding compared to other platforms in the market, still has to admit that Facebook remains the most used social media platform in the world.

Therefore, in this article, Relevant Audience has compiled 42 statistics that are interesting on the Facebook platform to help brands and marketers see a bigger picture. If you’re ready, let’s take a look.

General Statistics on Facebook

1. Facebook has 2.93 billion monthly active users, an increase of 1.3% YOY.
2. 36.7% of people worldwide, or about 8 billion people, and 47% of people worldwide aged 13 and over will use Facebook every month.
3. 70% of internet users will use at least one Meta platform (Facebook, Instagram, Messenger, and WhatsApp).
4. Facebook has a Brand Value ranked 7th highest in the world.
5. Facebook.com is the third most visited website in the world, second only to Google and YouTube (counting only Web Browser version).
6. Facebook is the app with the most users, second only to YouTube and Facebook Messenger at number 9.
7. More than 1 billion Facebook Stories are posted every day through the Facebook app.
8. 15% of content in each user’s Facebook Feed will use algorithms to feed new content from accounts that the user does not follow.

Facebook User Statistics

9. 67% of monthly active users will use Facebook every day.
10. More than 72% of Facebook users will use YouTube, WhatsApp, and Instagram.
11. 70% of American users prefer to use Facebook.
12. Facebook is the most popular social media platform for users aged 35-44.
13. 7% of Gen Z users will stop using Facebook in 2023 and 25% will spend less time on the platform.
14. Only 18% of American users believe that Facebook can protect their privacy.

Facebook Usage Statistics

15. On average, users spend 19.7 hours per month on Facebook.
16. American users spend 30.1 minutes per day on Facebook.

17. Facebook usage time in the United States decreased from 35.3% in 2019 to just 25.7% in 2022 and is expected to decrease slightly to 22.4% in 2024.

18. 31% of American users get news primarily from Facebook, more than other social media platforms.

Facebook Statistics for Business

19. On average, there are 1.68 posts per day for a Facebook Page, with 52.5% being Link Posts, followed by 28.8% Photo Posts, 17.1% Video Posts, 1.8% Status Post.
20. The average engagement rate for posts on Facebook is 0.07%.

21. Every week, 1 billion users send messages on Facebook.
22. 53% of users will decide to buy products or services from a store or business that can Direct Message.
23. 54.9% of Facebook users follow or search for new brands on the platform.
24. Facebook accounts for 71.64% of all website traffic.
25. Facebook deletes as many as 5,057,300 content items during the first half of 2022 due to copyright issues or reports.

Statistics for Facebook Ads.

26. In the third quarter of 2022, the average cost per ad decreased by 18%.
27. CPM on Facebook decreased by 37% YOY during the five-day period between Thanksgiving and Cyber Monday.
28. Advertising revenue on Facebook is projected to grow to $75.11 billion in 2024.
29. Potential Reach on Facebook is 2.08 billion people.
30. Facebook advertising reaches 33.3% of the global population aged 13 and over.
31. Facebook audience is 56.4% male.
32. Facebook Audience 18.7% is in Southeast Asia, followed by South America at 12.1.
33. Facebook advertising revenue increased by 6% in Asia-Pacific since the third quarter of 2021 to the third quarter of 2022.
34. Facebook advertising can reach American users aged 13 and over.
35. Facebook Reels audience is 697.1 million people.
36. Facebook Reels accounted for 3.3% of advertising impressions on the platform in 2022.
37. 40% of Facebook advertisers prioritize Click to Messenger ads.

Statistics for Facebook Shopping

38. 37% of Facebook users will decide to buy products or services through Facebook Shopping in 2023.

39. 19% of US consumers prefer to shop online on Facebook.
40. On average, a Facebook Page can generate up to 974,000 impressions per month.

Facebook Video Statistics

41. In October 2022, Facebook Reels were played more than 140 billion times per day.
42. A new AI algorithm has increased Watch time on Facebook Reels by 15%.

Conclusion

So how about the 42 statistics on Facebook that we have brought to you today? Seeing the whole picture, it must be said that in 2023, Facebook is still one of the shining stars. Therefore, both brands and marketers who are planning marketing strategies on social media platforms must not miss Facebook as one of the main tools this year.

Consult Digital Marketing with Relevant Audience

Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.

Tel: 02-038-5055 

Email: info@relevantaudience.com 

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