For those who are just starting to build an E-Commerce website but don’t know where to start, Alan Kent, a Developer Advocate at Google, recently explained the tips in a video published on the Google Search Central channel on YouTube.
Throughout the video, Kent emphasized the use of Google Merchant Center, a tool for online stores that can upload product information through Structured Feeds. What are the details? What tips will help marketers and brands rank their E-Commerce websites? If you’re ready, let’s take a look.
1. Ensure That Products Have Been Indexed
A key principle in building a website according to SEO guidelines is to ensure that all the information on the website has been indexed by Googlebot or the Search Engine’s algorithm, or stored to prepare the website for ranking. This is especially important for E-Commerce websites, which have a lot of product information on the website. Therefore, using tools such as creating an XML Sitemap and Google Merchant Center is another essential helper. Creating a Product Feed on Google Merchant Center is like a central hub for uploading product information for selling online on an E-Commerce website, and it will help Google’s algorithm find the various databases on the website more easily.
2. Verify the Accuracy of Prices on Search Results
Product prices are one of the forbidden rules of E-Commerce websites that must be checked regularly. Because sometimes there may be special offers or promotions that cause some products to have changing prices. Therefore, if there is no update to check carefully, it may create problems for the website in the long run. The recommendation is to use Google Merchant Center to provide product information such as retail price, discount, and net price, which will make it easier for Googlebot to retrieve the correct price and also update the information to be more consistent.
3. Ensure That Product Information Is Within Rich Result Criteria
Creating product information on the website that complies with the principles of Rich Result will help Googlebot pull data from Structure Data to display in various formats, such as Rich Snippets or Featured Snippets. To ensure that the product data structure on the website complies with these complex criteria, using Google Merchant Center to update the Product Feed will also help with this. However, it is important to understand that Google’s display is still subject to Google’s algorithm’s discretion.
4. Connect to Google Shopping Tab
Another tip that many E-Commerce website developers don’t know is connecting to the Google Shopping Tab, which is a Google service that helps connect store and product information to Google’s various networks (known as Surface Across Google). This is another helper that will allow the website to reach more customers and also has the opportunity to create quality leads.
Conclusion
Amidst increasing competition, it is challenging to build an E-Commerce website that helps stimulate sales to meet the desired goals. Therefore, the tips collected here are believed to be a helper that brands and marketers can immediately apply to online marketing.
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