Any marketer with experience in SEO knows that Google updates its algorithms every year. It’s natural for marketers to spend a significant amount of time tracking and studying these updates to adapt their marketing strategies accordingly.
The research team at HubSpot, a leading marketing tool provider, has recently published an article on their website detailing common problems faced by SEO professionals in 2022. This article summarizes those challenges and provides initial solutions. If you want your website to rank first in search results, don’t miss this! Let’s dive in.
4 Challenges for SEO Professionals in 2022
2022 was a golden year for the online marketing industry, but it also meant increased competition. To ensure your website ranks well on the SERPs, here are 4 things every SEO marketer needs to know, starting with:
1. Staying Up-to-Date with Algorithm Updates
Anyone doing SEO knows that good SEO isn’t just about making a website enjoyable for visitors; it’s also about adhering to the principles of search engine algorithms. Therefore, understanding how algorithms “work” is crucial for SEO.
As everyone knows, Google’s algorithm updates constantly throughout the year. Since the beginning of the year, there have been six major updates, and if you include all the major updates from last year, there have been as many as 22. Each update impacts websites differently, potentially positively or negatively. However, don’t panic. Start by studying the details of each update, or look at competitor websites that have improved their rankings to see what factors might be contributing to their success. This can help you understand the algorithm updates better.
2. Website Rankings Not Improving
For those who are new to SEO and struggling to improve their website rankings, it’s important to remember that SEO is like running a marathon. It takes time to build good results. More importantly, you need to improve your website according to SEO principles, both on-page and off-page. Start by checking the basics below to improve your website’s ranking on the SERPs.
These are basic steps to improve your website according to SEO principles to achieve good results. For more SEO tips and tricks, you can read this article.
3. Title and Meta Descriptions
If on-page SEO is the main mission, then title tags and meta descriptions are like the commander and deputy commander. Both appear on the Google Search result page and can persuade people to click or not. Therefore, anyone starting SEO must pay special attention to them.
Although there are no strict rules for naming, many SEO experts agree that title tags should not exceed 75 characters to avoid being cut off. The name should be concise and interesting. Meta descriptions are a set of small gray characters between 175 and 225 words that appear under the title tags. Writing a good meta description involves summarizing the key content to attract searchers.
In reality, the above points are basic principles. So, when you actually start writing, always double-check the principles mentioned above.
4. Mobile Responsiveness Issues
Nowadays, many internet users access the internet via mobile devices rather than desktops. Therefore, if you want your website to rank well, it’s essential to design it to be responsive across various mobile devices, or mobile-friendly, to meet user needs and Google’s algorithm.
New website developers using basic CMS (Content Management System) platforms like WordPress, Shopify, Woocommerce, and other ready-made website tools may not need to worry too much because the developers of these tools often update their websites to be mobile-friendly. However, websites that have been around for a while or are custom-coded need to be updated immediately to ensure responsiveness. Otherwise, your competitors might overtake you.
By now, you should be ready to do SEO effectively. Remember that SEO is not something that yields immediate results within a few days. It requires consistent monitoring and improvement. But if you can overcome the 5 challenges we presented in this article, good results for your website are within reach.
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