Instagram has become a platform beloved by Thais for a long time, especially in the last 2-3 years. Whether it’s general users using it for entertainment, celebrities, stars, or brands focusing on communication to build a community.
Therefore, this article compiles 34 interesting statistics from Hottsuite reports on the Instagram platform for marketers or brands to use these insights as ideas for online marketing strategies in 2023. If you’re ready, let’s take a look.
Overall Statistics on Instagram
- Instagram is the eighth most visited website in the world, according to Semrush’s survey, with a total of 4.25 billion visits per month.
- “Instagram” is the ninth most searched term on Google.
- Instagram is the fourth most used social media platform, second only to Facebook, YouTube, and WhatsApp.
- Only 0.1% of social media platform users use Instagram as their sole platform.
- Instagram is the app with the most downloads in the world.
Instagram User Statistics
- Instagram has over 2 billion users per month.
- The audience group on Instagram is 52.2% male and 47.8% female (as defined by Meta Reporting for only 2 genders).
- 47% of internet users in the United States aged 18 and over enjoy playing Instagram, and 40% will play Instagram at least once a week.
- Internet users worldwide between the ages of 16-24 prefer Instagram more than other social media platforms.
- 61% of users aged 12-17 play Instagram every week, an increase of 4% from last year.
- India is the country with the most Instagram users, with 249 million users, followed by the United States with 147 million users.
Instagram Usage Behavior Statistics
- The average time spent on Instagram is 11.7 hours/month.
- Americans spend 30.1 minutes per day on Instagram.
- Instagram accounts for 17% of the total time social media users aged 18 and over spend in 2022.
Statistics for Instagram Story
- The potential ad audience of Instagram Stories is 996 million people.
- For brands that are most active in using IG Stories, they post an average of 17 posts per month.
Statistics for Instagram Reel
- The potential ad audience of Instagram Reels is 758.5 million people.
- Reels are shared 1 billion times per day via Direct Message.
- People spend 30% of their time on Instagram watching IG Reels.
- 21% of Gen Z users in the United States watch IG Reels every week.
- During Thanksgiving and Cyber Monday, Ad Impressions from IG Reels were 5.4%.
- 15 songs from the top 20 most used songs worldwide on Instagram Reels are songs by Indian artists.
Instagram Statistics for Marketing
- Instagram is the number one social media platform for brands to connect with people around the world.
- Business Account followers on Instagram increased by an average of 0.98% each month.
- Instagram Business Accounts post an average of 1.71 posts per day.
- The engagement rate for posts from Instagram Business Accounts is 0.54%.
- 35% of Instagram users decide to purchase products or services on the platform, second only to Facebook and TikTok at 37%.
- In the United States, 15% of people start shopping online on Instagram.
- Website Traffic on Instagram’s social media platform accounts for 7.51%, ranking third after Facebook and Twitter.
- Only 25% of Instagram users trust the safety of information on the platform.
Statistics for Advertising on Instagram
- 61% of the Instagram Ad Audience is between the ages of 18-34.
- In Turkey, advertising on Instagram has a reach of 76% for users aged 13 and over.
- Advertising revenue for Instagram is projected to be $50.58 billion in 2023.
- CPM for advertising on Instagram increased by 17% in the third quarter of 2022.
Conclusion
All of this is the statistics that we have compiled from Hottsuite. It can be seen that the various statistics show the popularity of the platform which is likely to continue strongly in 2023. Therefore, as good marketers, applying this data will help make online marketing strategies on the platform more effective.
Consult Digital Marketing with Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
For more information
Tel.: 02-038-5055
Email: info@relevantaudience.com Website: www.relevantaudience.com
