31 Statistics for Influencer Marketing That Marketers Need to Know in 2023

In 2023, influencer marketing is becoming one of the leading marketing strategies that most brands and marketers cannot do without. It can be said that it is gaining momentum in a way that other strategies can only look at enviously, reflected in the increasing number of influencers on all social media platforms. This has led various brands in the market to be ready to spend on creating influencer marketing campaigns.

Therefore, to give new marketers a better overview of this marketing strategy, Relevant Audience has compiled 31 statistics for influencer marketing that all marketers should not miss if they want their marketing campaigns to have the best results in 2023. If you’re ready, let’s take a look.

31 Statistics for Influencer Marketing Strategies That You Need to Know in 2023

Overview of Influencer Marketing

1. In 2022, the value of influencer marketing in the United States reached as high as $16.4 billion.
2. 1 in 4 marketers choose influencer marketing as their main strategy.
3. 72% of Gen Z and Millennials follow influencer groups on social media.
4. According to a survey, 89% of marketers who use the influencer marketing strategy plan to increase or maintain investment in this strategy in 2023.
5. 17% of marketers plan to invest in the influencer marketing strategy for the first time in 2023.
6. In 2022, 38% of marketers considered the ultimate goal of influencer marketing to be generating sales.

Effectiveness of Influencer Marketing

7. 50% of Millennial consumers trust influencer groups for choosing products or services from brands, and this decreases to 38% when it comes to recommendations from celebrities or influencers.

8. 92% of marketers believe that the influencer marketing strategy is an effective strategy.
9. 33% of Gen Z consumers will purchase products or services based on influencer recommendations.

Statistics for Micro Influencers

10. Micro influencers generate higher engagement than macro influencers by 60%.
11. 44% of marketers directly stated that the best benefit of working with micro influencers is helping with budget savings.
12. 56% of marketers who use the influencer marketing strategy work with micro influencers.

Statistics for Influencer Marketing on Instagram

13. In 2022, Instagram was the primary platform in the United States for influencer marketing strategies.
14. In 2022, 72% of marketers used the Instagram platform for influencer marketing campaigns and is expected to increase by another 4.1% in 2023.
15. In 2021, there were 3.8 million posts tagged with #ad on the platform.
16. In 2021, lifestyle and beauty categories were the most popular for influencers on Instagram.
17. In 2021, 86% of marketers enabled the Shoppability feature for influencer marketing campaigns.

Statistics for Influencer Marketing on TikTok

18. In 2022, 45% of marketers used TikTok as a platform for influencer marketing campaigns and is expected to increase by another 4% in 2023.
19. Macro influencers (followers of 100,000 to 1 million) averaged 38,517 views.

Statistics for Influencer Marketing on YouTube

20. 28% of consumers in the United States follow at least one influencer on YouTube.
21. In 2021, Dance, Music, and Gaming were the most popular categories for influencers on YouTube.
22. Micro influencers on YouTube have the highest engagement rate on the platform.
23. In 2021, YouTube was the most popular platform for influencer marketing, especially in the gaming category.

Statistics for Influencer Marketing on Facebook

24. In 2022, 52% of marketers used the Facebook platform for influencer marketing campaigns.
25. In 2022, in the United States, video content for influencer marketing accounted for 60% of all video views on Facebook.

Budget for Influencer Marketing

26. In 2022, 39% of marketers were willing to invest 10-20% of their marketing budget in influencer marketing.
27. On average, businesses can generate $6.5 for every $1 invested in influencer marketing campaigns.
28. In 2022, in the United States, spending on influencer marketing increased from $3.69 billion to $4.14 billion.
29. In 2021, the average price per post for mega influencers on TikTok (over 1 million followers) was $1,034.
30. In 2021, the average price per post for mega influencers on Instagram (over 1 million followers) was $1,200.
31. In 2021, the average price per post for mega influencers on YouTube (over 1 million followers) was $2,500.

Conclusion

So how about it? Hopefully, these statistics will help you see a better overview of the influencer marketing strategy. For those who are still hesitant about the approach to upgrading campaigns this year, you can start studying and trying to apply this strategy. Surely, the results will be better than traditional marketing approaches.

Consult Digital Marketing at Relevant Audience

Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.

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