The trend of personalization marketing is one of the online marketing trends that has been talked about for a long time, especially during this time when most Thai marketers are starting to see its importance. However, some still feel hesitant, perhaps due to various factors that may hinder them from trying it out in real-world plans.
Therefore, today Relevant Audience has compiled 25 statistics about personalization marketing to reassure all novice marketers who are hesitating that it’s time to start studying Personalized Marketing. If you’re ready, don’t wait, let’s take a look.
Statistics Overview of Personalized Marketing
- According to a survey of companies in North America with a minimum annual revenue of $250 million, 90% of marketers stated that personalized marketing can actually help increase company profits.
- 89% of major investors prioritize investing in personalized marketing.
- 64% of consumers understand that shopping through a personalized experience strategy is a service from the brand.
- According to McKinsey’s Next in Personalization 2021, 76% of consumers feel disappointed with businesses that cannot provide experiences tailored to their needs or a personalized experience.
- 69% of consumers want brands to use personalized marketing strategies but only with data that consumers consent to share.
- 83% of consumers are willing to share personal information with brands to receive personalized experiences.
- 76% of businesses that use personalization marketing strategies will use actual customer behavior data.
- 85% of consumers do not view using personalized marketing strategies as the most important thing about a brand.
- 38% of most businesses struggle to adapt to using personalization marketing strategies.
- 80% of most businesses remain committed to Data Privacy for personalization marketing strategies.
Statistics for Personalization Marketing
- Using a personalized CTA can increase conversion rates by as much as 202%.
- 57% of businesses expect higher retention rates and conversion rates from using personalization marketing strategies.
- 78% of consumers are more likely to respond to personalized email marketing.
- 63% of consumers say that personalized email marketing can recommend products or services that meet their needs.
- 64% of businesses will segment or divide customers into the most detailed groups to improve website efficiency.
- 39% of consumers have had a bad experience with personalized marketing strategies, such as receiving promotional messages immediately after walking past a store.
- 74% of most businesses use personalization strategies to improve their websites.
Statistics on Doing Personalization with E-Commerce Businesses
- 80% of consumers are more likely to buy products or services from a store that can provide a personal experience, such as knowing what they want, like, or dislike, through offering interesting offers that meet their needs.
- Most e-commerce businesses have seen a 40% increase in revenue after adapting to personalization marketing strategies.
- Consumers are more likely to spend 40% more if a store does personalized marketing that really resonates with them.
- 55% of consumers want more offers or promotions that meet their needs.
- 43% of consumers who haven’t decided to buy a product will keep it in their shopping cart (Shopping Cart) waiting for the store to offer a promotion or discount.
- 60% of consumers are more likely to return to buy products or services again if they receive a good personalized marketing experience from the store.
- 75% of consumers say that navigating to the store is one of the most important aspects when buying products or services from a store for the first time.
- Using personalized marketing with First-Party Data can increase CTR by 11%.
Conclusion
So how about it? Can you see the overall picture now how important and suitable the personalization marketing strategy is to the behavior of modern consumers? With current data that is like a good starting material for marketing in an endless way, to respond to the needs and interests of target groups specifically. So anyone who is still hesitating can start studying and experimenting with this marketing format right away in 2023.
Consultation for Digital Marketing at Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com Website: www.relevantaudience.com
