Marketers or brands planning to do online marketing by expanding connections with B2B and B2C businesses can confidently say that at this time, there is no channel more effective than LinkedIn. Therefore, understanding the platform’s insights will help marketers choose appropriate marketing strategies and improve the performance of various campaigns or content.
Relevant Audience has compiled 22 interesting statistics and facts that all marketers should know in 2023. Are you ready to dive into the world of marketing on the LinekdIn platform? Let’s take a look.
General Statistics
1. In 2023, LinkedIn Celebrates Its 20th Anniversary
LinkedIn was founded by Reid Hoffman and officially launched on May 5, 2003, launching nine months before Facebook.
2. LinkedIn Has 36 Offices and 21,000 Employees
LinkedIn’s offices are located in over 30 cities worldwide, with 10 in the United States. There are a total of more than 21,000 employees.
3. LinkedIn Provides Services in Up to 26 Languages
LinkedIn provides services in 26 languages, making it easy for many users around the world to access the platform.
4. Black and Latin Users Increased by 35% and 20%
The number of Black and Latin users on LinkedIn has increased significantly in the past year, with the platform’s purpose of improving access to greater diversity.
5. Women Are Leaders of Organizations Up to 42% on the Platform
Those who thought men came from LinkedIn and women came from Twitter may need to rethink it. Because statistics on the platform show that 42% of women hold high positions as organizational leaders.
6. In the First Quarter of 2023, Most Companies Have Increased Revenue by 21%
A survey of the platform’s user base in the first quarter of 2023 found that most companies reported higher revenue growth, averaging 21% year-over-year (YOY), which is significantly higher than the previous year.
LinkedIn User Number Statistics
7. LinkedIn Has About 875 Million Users
Compared to other social media platforms like Instagram, which has surpassed 1.4 billion users, and Facebook, which has nearly 3 billion, LinkedIn may not be the social media platform with the largest number of users. However, most of the users on the platform focus on business, making it a platform with higher Organic Engagement than other platforms.
8. More Than 77% of LinkedIn Users Are Outside the United States
Although the United States is the largest market for the platform, with 194 million users, compared to most users, LinkedIn is gaining interest from users around the world, including India with 96 million users, followed by Brazil with 60 million users, mainland China with 57 million users, and Indonesia with 21 million users.
9. LinkedIn Has Users in 200 Countries and Regions Worldwide
Surveys have found that LinkedIn users live in over 200 countries and regions worldwide, including over 227 million in Europe, 49 million in the Middle East and Africa, 244 million in Asia Pacific, and 136 million in Latin America.
10. Almost 60% of LinkedIn Users Are Between 25 and 34 Years Old
More than half of LinkedIn users are in the age group just starting their careers, between 25 and 34 years old.
11. Google Is the Account With the Most Followers on LinkedIn
Google is the account on LinkedIn with the most followers, surpassing Amazon, Ted Conferences, or even LinkedIn itself.
12. Bill Gates Is the Person With the Most Followers on LinkedIn
Bill Gates, the founder of Microsoft, is the personal account with the most followers on the platform.
13. #India Is the Most Used Hashtag on LinkedIn
With as many as 67.6 million users, other popular hashtags include #Innovation 38.8 million, #Management 36 million, and #HumanResources 33.2 million.
14. The International User Base on the Platform Has Doubled
Especially compared to the user base in the United States in the first quarter of 2023, there is no sign of slowing down. It can be said that this year may be another golden year for the platform in expanding access to new user groups.
15. There Are 295,000 Educational Institution Accounts on the Platform
For those looking for new opportunities regarding schools, educational institutions currently have networks of more than 295,000 institutions on the platform.
Statistics of Usage Behavior on the Platform
16. 52 Million Users Use LinkedIn to Find Jobs
If your company is planning to hire, LinkedIn is one of the leading platforms in this regard. Currently, most of the users on the platform are in the age group just starting their careers, making LinkedIn a hub for talented new employees.
17. Every Minute, 8 People Get Hired Through LinkedIn
As everyone knows, LinkedIn is a platform for networking working people. A survey found that every minute, 8 users get hired by various companies on the platform.
18. In 1 Second, There Are 101 Job Applications Submitted on the Platform
That means in every minute, there are 6,060 applications submitted, 363,600 applications per hour, and 8.72 million applications per day.
19. 16% of LinkedIn Users in the United States Use the Platform Daily
Of the total number of users, 141 million are daily active users, or 16.2% who use the platform every day.
20. 48% of Users in the United States Use LinkedIn at Least Once a Month
For monthly users, 48% or approximately 424 million people access the platform at least once a month.
21. 40% of People Who Come on LinkedIn Will Create Engagement with the Page
Currently, we are in the midst of competition among social media platforms, so expecting organic engagement from people on the platform is becoming increasingly difficult. But not for LinkedIn. A survey found that about 40% of users who come onto the platform each week engage with the page organically, which is considered very high compared to other platforms in the market.
22. Pages That Post Weekly Have More Followers Than Pages That Post Monthly
LinkedIn statistics show that pages that post weekly have more followers than pages that post monthly by a factor of 5.6.
Conclusion
All of these are interesting insights. Marketers or brands planning to use LinkedIn as a channel for online marketing can use them to adjust their strategies to ensure that in 2023, they can adapt to the changing landscape and behavior of modern consumers.
Consult Digital Marketing at Relevant Audience
Relevant Audience, a Digital Performance Marketing Agency providing digital marketing services with the main goal of helping your business reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information:
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
