Throughout 2022, it was undeniable that Twitter was one of the social media platforms experiencing continuous waves of trends. With significant changes in management and uncertainty regarding the platform’s growth direction, many marketers and brands have slowed down their use of Twitter as a primary channel for online marketing.
Although other platforms like Facebook, YouTube, and Instagram seemed to have a better advantage last year, don’t forget that Twitter has its own loyal user base, which can be compared to very good Organic Engagement. Therefore, in this article, we have compiled interesting statistics on Twitter for everyone to know, to ensure that your marketing strategy in 2023 will include Twitter if you want to succeed beyond competitors. If you’re ready, let’s take a look.
General Statistics on Twitter That You Should Know
1. 436 million monthly users
2. Ranked as the 14th most popular platform
3. $5.08 billion revenue
4. A platform owned by a private equity group
Recently, Twitter has garnered global attention due to the news of Elon Musk’s takeover, which is one of the key factors contributing to a significant increase in the number of platform users. From December 2022, with 366 million users, it jumped to 436 million users in January 2023.
However, there are also concerns about the platform’s financial stability. In the latest annual report for the fourth quarter of 2021, Twitter had an annual revenue of $5.08 billion, an increase of 37% from the previous year. However, in the second quarter of 2022, Twitter found that revenue decreased by 1% year-over-year.
Twitter Usage Statistics
5. Twitter can generate income for 237.8 million users (55% of users)
6. Average Twitter usage per day is 34.8 minutes/day
7. Ranked as the third most engaging platform
According to Twitter’s report, 237.8 million users can generate income each day, which accounts for 55% of all Twitter users. On average, these users spend 34.8 minutes on the platform per day. Although in terms of numbers, it may lag behind other social media platforms like TikTok and YouTube, it is undeniable that Twitter still has sufficient potential to help various brands expand their target audience.
Twitter User Statistics
8. For gender, the platform users are 56.4% male and 43.6% female
9. The age of the platform users is 38.5% between 25-34 years old
10. Most users live in the United States, Japan, and India
11. Cross-platform usage includes Instagram, LinkedIn, and Facebook
12. One in three users has a university degree
13. Most users have negative feelings towards some new features and privacy issues
Advertising Statistics on Twitter
14. Annual advertising revenue on the platform is $1.41 billion
15. Cost Per Engagement on the platform increased by 39% from 2020 to 2021
16. Ad Engagement decreased by 12% from 2020 to 2021
17. Ad View Time is 26% higher than other platforms
18. Coverage in advertising, such as accepting cannabis advertising
Conclusion
These statistics and facts prove that Twitter remains an important platform in online marketing strategies in 2023. Therefore, both novice marketers and brands who may have previously thought that the era of the blue bird platform is in crisis and unwilling to risk investing in campaign creation may need to reconsider their marketing strategy approaches. We recommend looking at the statistics we have presented and making a new decision.
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Relevant Audience, a Digital Performance Marketing Agency, provides digital marketing services with the main goal of helping your business reach the right target audience at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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