A hashtag is a group of words preceded by the # symbol. Many people are probably familiar with this hashtag symbol across various social media platforms, whether on Instagram, Facebook, Twitter, TikTok, or even on YouTube. Using hashtags can help improve the performance of presenting various types of content, whether it is using hashtags to make it easier for customers to find products or services, using hashtags in various advertising campaigns, or making captions more interesting, and so on.
However, using #Hashtag on social media platforms requires a smart strategy. Using hashtags by scattering them everywhere may cause more harm than good to your content. Therefore, in this article, we will introduce how to use hashtags to boost the performance of your video content on YouTube. What are the details? Let's take a look.
What Is a YouTube Hashtag?
A YouTube hashtag is a set of words or phrases that appears in a video's title or description to indicate the category or topic of that video. It works similarly to how hashtags function on Instagram. If a user clicks on the hashtag text, the system will immediately display other videos with related content as options for the user.
The Benefits of Using YouTube Hashtags
The benefits of using YouTube hashtags are as follows.
1. Makes It Easier for Your Target Audience to Find Your Video Content
As mentioned above, of course, when a user clicks on a hashtag, the system will display related video content as options for watching the next clip. For example, if your channel uploads a video clip that uses a hashtag like #FunnyClips, this will immediately categorize the clip under that hashtag, and when anyone uses this hashtag to browse video clips, there is a greater chance they will come across this content from your channel, even if they have not subscribed to your channel.
2. Categorizes Your Video Content Without Creating a Playlist
On the YouTube platform, many marketing experts agree that videos grouped into a playlist have a greater chance of making general users want to subscribe, and a greater chance of increasing the channel's watch minutes. If you are just starting to share video clips on YouTube, it is not difficult to plan how to organize playlists for future videos. But if you have a large number of clips on your channel, a long list of videos can be hard to manage. Therefore, using YouTube hashtags helps you categorize videos in many ways without having to create playlists that add unnecessary complications.
3. Helps with YouTube SEO
Setting hashtags that are relevant to your video helps YouTube's algorithm better understand the video's content, and it is also beneficial for YouTube SEO (read more about YouTube SEO here).
How to Add Hashtags to a Video on YouTube
Adding hashtags to your video content on YouTube is not complicated. Simply place the # symbol in front of a word or phrase, without any spaces or hyphens.
If you want to add a hashtag on YouTube, you can add it in two places, which are:
- The description below the clip
For the description below the clip, keep in mind that only the first 3 hashtags will appear on the video.
Tips for Finding Hashtags That Suit YouTube
If you want to add hashtags but still cannot decide which words to use, here are some small tips you can actually put to use to help you find suitable hashtags for your video content on YouTube.
1. Look at Influencers or Our Competitors
Try starting by analyzing the videos of competitors or famous influencers who create content with similar subject matter, by looking at:
- What hashtags are used on the videos
- Which hashtag is used most often
- The number of hashtags used per clip
2. Check Trending Videos
One of the most popular ways to find hashtags is to look at what is trending at that moment, to see which video clips are currently popular and what hashtags those clips use. However, you should choose videos with content that is relevant to your video.
3. Try YouTube Suggest
If you really cannot think of a hashtag to use, try using YouTube's algorithm called YouTube Suggest. Simply type # into the YouTube search bar followed by a topic related to your video, then wait for YouTube's system to suggest popular hashtags. After that, try choosing one that is relevant to your video.
In online marketing, hashtags may be just a small add-on that does not seem very important. But do not forget that if you use hashtags correctly, in the right place and at the right time, they can help you build your business's space in the online world more easily. Anyone who has not yet tried this technique can give it a try.
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