Updated: Top 100 Influencers Worldwide in 2023

Influencer Marketing is one of the most powerful marketing strategies for helping a brand reach a wider audience (interesting Influencer Marketing statistics in 2022). So today, Relevant Audience has put together a list of the Top 100 famous influencers from around the world. What categories are there, and who made the cut? Let's get started!

Top 10 Social Media Influencers (combined follower counts across Instagram, Facebook and Twitter)

1. Cristiano Ronaldo – 787 million followers
2. Leo Messi – 530 million followers
3. Selena Gomez – 499 million followers
4. Justin Bieber – 477 million followers
5. Kylie Jenner – 450 million followers
6. Kim Kardashian – 450 million followers
7. Dwayne Johnson – 435 million followers
8. Taylor Swift – 408 million followers
9. Katy Pery – 395 million followers
10. Ariana Grande – 391 million followers

Top 10 Lifestyle Influencers (Instagram followers only)

Whether it's food, fashion, daily-life content or fitness, here are the Top 10 Influencers

1. Zoe Sugg (UK) – 9.3 million followers
2. Julie Sariñana (Mexico) – 7.2 million followers
3. Lauren Conrad (American) – 5.9 million followers
4. Rosanna Pansino (American) – 4.5 million followers
5. Jack Morris (UK) – 2.6 million followers
6. Aspyn Ovard Ferris (American) – 2.3 million followers
7. Shonda Wagner (American) – 2.1 million followers
8. Kennedy Cymone (American) – 1.6 million followers
9. Amber Fillerup Clark (American) – 1.3 million followers
10. Janni Olsson Deler (Sweden) – 1.2 million followers

Top 10 Travel Influencers (Instagram followers only)

If you're looking for a chic getaway in the heart of the city or somewhere to travel

1. Chris Burkard (American) – 3.9 million followers
2. Murad Osmann (Russia) – 3.5 million followers
3. Jennifer Tuffen (UK) – 2.8 million followers
4. Lauren Bullen (Australia) – 2.1 million followers
5. Jessica Stein (Australia) – 2 million followers
6. Alex Strohl (France) – 2 million followers
7. Daniel Kordan (Russia) – 1.4 million followers
8. Tara Milk Tea (Singapore-Australia) – 1.3 million followers
9. Altug Galip (Cyprus) – 1.2 million followers
10. Louis Cole (UK) – 1 million followers

Top 10 Fashion Influencers (Instagram followers only)

Let's take a look at the Top 10 fashionistas with the most influence on social media

1. Cole Sprouse (American) – 35.1 million followers
2. Chiara Ferragni (Italy) – 28.3 million followers
3. Camila Coelho (Brazil) – 9.8 million followers
4. Karen Wazen Bakhazi (Lebanon – UK) – 7.8 million followers
5. Olivia Palermo (American) – 7.6 million followers
6. Negin Mirsalehi (Holland) – 7 million followers
7. Aimee Song (American) – 6.9 million followers
8. Alexa Chung (UK) – 5.7 million followers
9. Leonie Hanne (German) – 4.5 million followers
10. Caroline Daur (German) – 4 million followers

Top 10 Beauty Influencers (Instagram followers only)

For those who follow the makeup-artist scene, you may already recognize some of the following influencers

1. Huda Kattan (American) – 51.7 million followers
2. Becky G (American) – 34.8 million followers
3. Bretman Rock (Philippines) – 18.5 million followers
4. Nikkie de Jager (Netherlands) – 16.9 million followers
5. Jeffree Star (American) – 13.8 million followers
6. Makeup by Mario (Albanian-American) – 12.1 million followers
7. Jaclyn Hill (American) – 8.1 million followers
8. Naomi Giannopoulos (American) – 6.1 million followers
9. Amra Olevic Reyes (American) – 5.6 million followers
10. Carli Bybel (American) – 4.7 million followers

Top 10 Fitness Influencers (Instagram followers only)

1. Arnold Schwarzenegger – 22.9 million followers
2. Kayla Itsines – 15.3 million followers
3. Michelle Lewin – 15.4 million followers
4. Chris Bumstead – 14 million followers
5. Ulisses Williams Jr. – 8.8 million followers
6. Simeon Panda – 8.2 million followers
7. Kai Greene – 7.3 million followers
8. Eva Andressa – 6.2 million followers
9. Andrei Dieu – 5.9 million followers
10. Joe Wicks – 4.5 million followers

Top 10 Entertainment Influencers (Instagram followers only)

1. Beyonce – 290 million followers
2. Jennifer Lopez – 230 million followers
3. Nicki Minaj – 207 million followers
4. Miley Cyrus – 192 million followers
5. Zendaya – 163 million followers
6. Kevin Hart – 162 million followers
7. Cardi B – 148 million followers
8. Demi Lovato – 146 million followers
9. Rihanna – 139 million followers
10. Ellen DeGeneres – 130 million followers

Top 10 Sports Influencers (Instagram followers only)

1. Virat Kohli – 231 million followers
2. Neymar, Jr. – 201 million followers
3. Lebron James – 141 million followers
4. Kylian Mbappe – 94.2 million followers
5. David Beckham – 76.9 million followers
6. Ronaldo de Assis Moreira – 70.9 million followers
7. Marcelo Vieira, Jr. – 60.8 million followers
8. Zlatan Ibrahimovic – 57.4 million followers
9. Paul Labile Pogba – 56.6 million followers
10. James Rodriguez – 50.3 million followers

Top 10 Technology Influencers (Instagram followers only)

1. Mark Rober – 23.3 million followers
2. Unbox Therapy – 18.2 million followers
3. Marques Brownlee – 16.5 million followers
4. CrazyRussianHacker – 11.6 million followers
5. Linus Tech Tips – 15.1 million followers
6. MrWhoseTheBoss – 12.9 million followers
7. Wylsacom – 10.2 million followers
8. Tech Burner – 10 million followers
9. Austin Evans – 5.35 million followers
10. JayzTwoCents – 3.82 million followers

Top 10 Influencers to Watch in 2023 (Instagram followers only)

1. Ashley Quiroz – Beauty Influencer
2. Olga Ferrara – Fashion Influencer
3. Jeffrey Gitomer – Marketing Influencer
4. Andy Anneville – Fitness Influencer
5. Eric Rubens – Travel Influencer
6. Justina Blakeney – Lifestyle Influencer
7. Techno Ruhez – Technology Influencer
8. Brittany Dawn – Lifestyle Influencer
9. Nicolo Cesari – Fashion Influencer
10. Max Klymenko – Business Influencer

Closing Thoughts

We hope this influencer ranking we've brought you today helps you get to know the leaders in each content niche better, and introduces you to the top influencers in every category. Who knows, you might even find a few you've already hit follow on.

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Relevant Audience is a Digital Performance Marketing Agency whose core mission is to deliver digital marketing services that help businesses reach the target audiences searching for their products or services at the right time, place, and device, across various online channels. Our services span Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.

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