Any SEO marketer busy with Off-Page and On-Page tweaks knows all too well that it's not just about adjusting things to meet the needs of Google's users, but also about adjusting to match Google's algorithm, which is constantly being improved and updated.
Google Core Update is the official name for the list of updates that essentially manage new Guidelines in order to set Google's new content-ranking standards according to each particular update. This makes marketers who want their websites to rank in SEO get a headache almost every time Google releases an update, because they need to make improvements to prevent content that has already ranked from dropping below its previous position. Most recently, John Muller, whom SEO marketers are surely already familiar with, has hinted that there will be no more new updates in 2022. What are all the details? Relevant Audience will take everyone through the timeline of Google Core Updates in 2022 together.
Timeline of Google's Updates in 2022
22 February 2022 – Page Experience update for Desktop (a Google system that helps evaluate whether a web page can deliver a good experience to viewers)
23 March 2022 – Product Reviews update (a system that rewards the writing of high-quality reviews; the more in-depth the analysis or the more data references included, the greater the effect on SEO scores)
25 May 2022 – Google Core Update
27 July 2022 – Additional Product Reviews update
25 August 2022 – Helpful Content update (a system designed to help give internet users confidence that they will see content that is genuinely useful rather than content created mainly to chase SEO rankings)
12 September 2022 – Google Core Update
20 September 2022 – Additional Product Reviews update
19 October 2022 – Spam Algorithm update
5 December 2022 – Additional Helpful Content update
14 December 2022 – Link Spam update
The End of the Google Core Update for 2022
From the two most recent updates Google released in December, namely Helpful Content and the Link Spam Update, many SEO marketers became worried that as the end of the year approached, Google might release one final Core Update of the year. This prompted John Muller, a Webmaster Trend Analyst at Google, to tweet about the matter, saying: "To be clear, there will definitely be no Core Update released in 2022. However, the Helpful Content and Link Spam updates are still in the process of rolling out to completion, which may cause some volatility in Content Ranking."
Final Thoughts
Just as John Muller stated in every respect, even though there will be no more Google algorithm updates in 2022, the Helpful Content and Link Spam system updates from early December are still in the rollout process, which may cause some ranking volatility. Therefore, as good marketers, we must still prioritize improving our websites in line with SEO best practices so that our websites continue to deliver the good results we want.
Source: Searchengineland
Digital Marketing Consulting at Relevant Audience
Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of delivering digital marketing services that help businesses reach the target audiences who are looking for products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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