8 Google Search Statistics Marketers Need to Know in 2022

It’s believed that everyone is curious all the time. That’s why Search Engines have become a tool that makes life easier in a world full of questions. It’s hard to imagine what life would be like without Search Engines.

For marketers, Search Engines not only help with personal problems but also serve as a mechanism to build brand awareness among customers. Whether it’s doing SEO or running PPC (Pay Per Click) campaigns, this article will delve into 8 statistics of Google Search to help you understand internet user behavior and search trends, as well as ways to maximize the benefits of your campaigns. If you’re ready, let’s take a look together.

1. Google is the Website with the Most Visitors

Every day, billions of internet users rely on Google to search. In fact, Google doesn’t just function as a Search Engine; it also offers many other services such as Gmail, Google News, and Google Shopping. According to Similarweb statistics, Google.com had as many as 89.3 billion visits in just one month.

2. Google is the Leader in the Search Engine Market

Following the first point, Google is the website with the most visitors in the world. This next statistic isn’t surprising. Google undoubtedly holds the number one position in the Search Engine market. According to a survey by GS Statcounter, in January 2022, Google held a market share for the Search Engine group of 91.9%.

3. How Many Searches Does Google Have Per Day?

According to Internet Live Stats, Google processes more than 99,000 searches every second. That means Google processes more than 8.5 billion searches per day.

Many marketing experts say Google’s success and popularity as a Search Engine comes from its ability to provide accurate answers to internet users.

4. Using Google Lens

Nowadays, Google doesn’t limit users to searching for things through traditional channels such as desktop and mobile browsers, but users can also use search features like Google Lens.

Google Lens was officially launched in 2017, using AI principles to help users search using images. It also has a read-aloud feature that supports more than 100 languages. Currently, there have been 1 billion questions searched through Google Lens.

5. Using Google Search on Mobile Devices

With current consumer behavior favoring the use of mobile phones, it’s no surprise that Search Engine searches on mobile phones have doubled. It can be seen that 63% of Search Traffic in the United States is mobile search.

An interesting fact is that since the last quarter of 2013, mobile Google searches in the United States have increased significantly compared to searches on other devices.

6. How Often Do People Use Google Search?

According to a survey by Moz, 84% of those who responded to this questionnaire said they use Google at least 3 times a day or more often. Nowadays, it’s hard to imagine anyone living without relying on Google because they can get answers quickly. Moreover, Google currently updates various features to supplement users so they can get results that match their needs, and also has features beyond traditional search such as Google Lens.

7. Searching for Products or Services Starts on Google

A survey and statistical data collected by Jumpshot indicates that 46% of consumers who purchase products or services usually start their search on Google, while 54% are on Amazon.

For marketers, these statistics indicate that the consumer purchase journey is shifting more towards the online world. Therefore, as good marketers, you must not forget to study and try to understand these mechanisms in order to begin developing more effective online marketing strategies.

8. The Importance of the First Page on SERPs

According to a survey by Searchengineland in 2018, over 90% of internet users tend to click on websites that are on the first page of Google. And if they don’t find the results they need, they often change their search terms instead of browsing to the next page. Similarly, research on mobile searches found that more than 60% of mobile phone users tend to click on the first two or three websites on the first page of Google. Therefore, it’s why SEO always aims to get websites on the first page.

From the above statistics, it’s clear that Google remains the leader in the Search Engine market, but that doesn’t mean marketers can ignore other search engines like Bing, YouTube, Baidu, and others.

Understanding Google’s search trends is believed to open doors for marketers to improve CTR and conversion rates of websites for better efficiency.

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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.