TL;DR
- Structured Data marks up information on a page so Google can identify what it covers, for example recognising an e-commerce page as a Product and pulling its images, descriptions, prices, ratings and reviews into search results.
- eBay.com is used as the worked example, with Google showing ratings, reviews, product price range and inventory status pulled from the page's structured data.
- Markup is added in a site's backend code using Microdata, JSON or RDFa, with type examples on schema.org and validation through Google's structured data testing tool.
- The benefits listed are better Google understanding and a chance to appear in Google features, higher CTR from organic search, and added credibility from displaying more information than a page without markup.
In this article, we will discuss how to optimize On-Page SEO to work better with Google. Let’s see what the benefits of optimizing with Structured Data are.
Structured Data is about specifying structured information on a website page so that Google can better understand our website pages. For example, if your website is an e-commerce website with product images, product descriptions, product prices, ratings, and product reviews, adding Structured Data will help Google understand the content of the web page more, knowing that this page is about a Product and will pull your product information to display on Google as shown in the example below.
As you can see from the image, eBay.com displays results on Google completely, clearly, and attractively because Google pulls structured data on the website page to display a lot of information such as ratings, reviews, product price range, and product inventory status. These will help users be interested and increase the opportunity to click into your website and also increase the opportunity to sell your products or services.
To customize your website with Structure data, you can customize it in the backend code of your website by choosing to use Microdata, JSON, or RDFa to insert it into your web pages so that Google understands what information each Section is about. You can see examples of using Structure Data at https://schema.org/
And after you have inserted the Structure Data, you can check the Structure data at https://search.google.com/structured-data/testing-tool/
Benefits of specifying Structure data on the website
- Helps Google understand your website better and has the opportunity to rank higher on various Google features.
- Helps increase CTR from Organic Search because your website is prominent in Google search results.
- Increases credibility for your website. Having Structure Data makes your website have more information to display on Google than having no Structure Data.
As you can see, making small improvements to your website details can help you increase quality and feedback not a little and is a sustainable way to improve your website.
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