YouTube Allows Streamers to Raid Viewers to Other Channels

YouTube Allows Streamers to Raid Viewers to Other Channels

General topics
May 6, 2022
Author: Antonio Fernandez

Anyone who follows streamers on various platforms, whether on Twitch or Facebook Live, is likely familiar with the Raid Viewer feature. This feature allows streamers to send their viewers to the channel of another streamer. Simply put, it’s a feature that helps streamers build relationships with other streamers.

Now, streamers using YouTube Live can also use a similar feature. A recent announcement from YouTube states that YouTube Live users can use a feature with functionality similar to Twitch’s Raid. However, there is a key difference: the YouTube Live Raid feature includes measures to prevent Hate Raids or sending viewers to other channels with malicious intent. This article will introduce you to this new feature and teach you how to set it up. Let’s get started.

What are YouTube Live Redirects?

The Live Redirects feature allows streamers to instantly send viewers to another channel upon the end of their stream. If users enable the setting and select a channel to send viewers to, the Live Redirect system will automatically start working after the streaming ends. The advantage of this feature is that it strengthens the community of groups of streamers by helping each other increase viewership. It also helps viewers discover new channels or content on YouTube Live. However, this feature can only be enabled if the channel has more than 1,000 subscribers, and sending viewers to another channel must always be approved beforehand.

How to set up YouTube Live Redirects to accept viewers from other channels.

Activating YouTube Live Redirects to accept viewers from other channels is easy. Follow these steps:

Once the settings are complete, your channel will be able to receive viewers from streamers listed.

How to set up YouTube Live Redirects to send viewers to other channels.

Activating YouTube Live Redirects to send viewers to other streamers can be done as follows:

  • In the Live Control Room, click Edit
  • Select Customization
  • In the Redirect section, click Add
  • Then, enter the names of the channels you want to send viewers to
  • Click Save

As the livestream is about to end, a pop-up message will appear again, detailing that viewers will be moved to the channel as configured. However, remember that viewers can choose to decline if they don’t want to. YouTube states that this feature will be available starting in early May.

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Relevant Audience is a company providing services as a Digital Performance Marketing Agency. Our main goal is to provide digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.

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Antonio Fernandez

Antonio Fernandez

Founder and CEO of Relevant Audience. With over 15 years of experience in digital marketing strategy, he leads teams across southeast Asia in delivering exceptional results for clients through performance-focused digital solutions.

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