TL;DR
- Local SEO is defined as getting a website or service to rank in Google for location-related queries such as "restaurant in Phuket".
- Benefits listed: more traffic from people in the target area, visibility on both Google Search and Google Map, good mobile support, and no per-click fees paid to Google.
- Google builds snippets for businesses that have a Google My Business profile, which the post presents as a credibility gain.
- Three techniques given: website content tied to the area including a local address and phone number, a Google My Business profile, and local citations on high Domain Authority sites.
In today’s era, where online marketing competition is increasing, doing SEO is another way to help your online marketing strategy succeed.
Doing SEO in the present day will focus more on quality than doing SEO in the past, whether it is the quality of the website used, the quality of the content on the website, and the quality of backlinks made to the website. In addition, Google also has a processing system regarding location. For example, if you want to do SEO targeting Thailand, Phuket province, you can use Local SEO to help with this.
What is Local SEO?
Local SEO is making your website or service rank in Google for search terms related to location, such as restaurant in Phuket, for example.
Advantages of Doing Local SEO
- Helps your business get more traffic or website visitors from people in that area, increasing the opportunity to sell more.
- Helps your business increase website visitors from people interested in your service area, such as foreigners searching for restaurants in your area.
- Helps reduce advertising costs because doing SEO does not require paying Google click advertising fees.
- Allows your business to appear on both Google Search and Google Map, and also supports good mobile usage.
- Increases credibility for your business because Google will create snippets for businesses with profiles on Google my business, making it easier for people to find your business and increasing credibility.
Techniques for Doing Local SEO
- You can create website content that is relevant to that area, such as having an address and phone number that is in the area, and adding more content related to that area.
- Create a business profile in Google my Business or GMB. You can create your profile on Google my Business so that your business can appear on Google Search and Google Map, and if you need help creating GMB, you can contact us immediately. We have experts to advise you for free.
- Create Local Citations. This step is about getting your business talked about from other websites in terms of business name, address, and phone number by spreading your business information on high-authority websites (High Domain Authority).
As mentioned above, doing Local SEO is another factor that is important for your business. If you need professional assistance to take care of doing Local SEO for your business, you can contact the Relevant Audience team immediately. We have a team of experts in Local SEO Services providing free consultation!
