Every year, Google releases the Year in Search 2022 report, which compiles analysis of various trends throughout the year. This helps marketers and brands use the data to plan marketing strategies and develop their businesses for better results in subsequent years.
Today, Relevant Audience has gathered interesting search terms from the report, along with insights into trending topics for 2023. Don’t miss out if you don’t want to be left behind by competitors – let’s take a look!
Trend #1: Searching for True Identity
Following the COVID-19 pandemic, most Thai people have faced burnout from work, which has sparked a desire for many to focus on well-being and develop new skills to open doors to better opportunities in the future. Popular search terms include:
Most Thais are interested in the term “Soft Power,” which has become another viral buzzword for a while.
Similarly, the Y2K trend is not only popular worldwide but also in Thailand.
Victories in international sports are a source of national pride, resulting in the highest search volumes ever seen in sports like football and volleyball.
And volleyball.
Trend #2: Searching for Value
With economic volatility occurring worldwide, Thailand has also been affected to varying degrees for each family. As a result, most Thai people are starting to consider the value of consuming various things. Popular search terms include:
- Decision-Making When Choosing Products or Services
As product prices rise, people are more careful when deciding what to buy.
Importantly, the confusion that arises makes consumer confidence a necessity that brands must prioritize. This is evident in searches related to warranties and the increasing number of searches for the term “reliable.”
And searches for the word “trustworthy” have increased significantly.
Trend #3: Searching for Happiness
When people don’t want their lives to be stalled by various situations, most Thai people start looking for ways to create small moments of happiness in their lives to fulfill their needs. It can be defined as a true period of reclaiming freedom in spending money.
- Reclaiming Freedom in Shopping
During the past 2-3 years lost to the COVID-19 situation, so-called revenge spending or the behavior of shopping to vent frustration has become common among most Thai people, such as eating yakiniku and shabu.
People’s desire to travel has returned and is likely to continue growing.
Conclusion
For those who want to see the full Year in Search 2022 Thailand report, you can visit here. You’ll see that Google divides the search trends into three categories mentioned above. Most of the trends reflect the global situation, which has been very volatile over the past 2-3 years. Therefore, in 2023, both brands and new marketers can view this analysis and apply it to their marketing strategies for greater efficiency.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
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