Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
SEOSEO PR: how digital PR earns links that are worth having
SEO PR is public relations planned around a search outcome. Here is how a digital PR campaign actually runs, how it differs…
Tiktok AdsTikTok is looking at TikTok Pay for the US. Thailand already has it
Bloomberg reported that TikTok is exploring TikTok Pay for US users, per Social Media Today on 19 August 2026. Nothing is confirmed.…
Content MarketingWPP Media and Oxford's Said Business School: 84% of purchases go to a brand the shopper had already picked
A study by WPP Media and the Marketing Faculty at Said Business School, Oxford University, covering more than 1.2 million purchase journeys,…
geoGoogle ships an embeddable Preferred Sources button, with 600,000 sources already selected
Google announced on 20 August 2026 that publishers can embed a Preferred Sources button on their own pages. It is a per-reader…
Google AdsMicrosoft Advertising removes Max CPC from new non-portfolio campaigns on 1 October 2026
Microsoft Advertising told advertisers by email that Max CPC will no longer be available when creating new non-portfolio campaigns from 1 October…
eCommerce MarketingFTC opens comment on calling undisclosed personalised pricing a likely Section 5 violation
The FTC announced on 19 August 2026 that it is seeking comment on a proposed enforcement policy statement treating undisclosed personalised pricing…
Google AdsGoogle adds cross-campaign A/B budget tests to AI Max and one-click Performance Planner changes
Google said on 20 August 2026 that budgets and ROI targets can be tested across multiple Search campaigns in one A/B test,…
analyticsStackAdapt: only 6% of marketers almost always act on in-platform AI recommendations
StackAdapt's "The AI Delegation Gap", published 19 August 2026 from a NewtonX survey of 500 marketing and advertising professionals, finds near-universal AI…
Social Media MarketingThai Y-series does not make its money from the series
Brand Inside interviewed the president of the Thai Association of Boys Love Content about a Y-series industry worth about 4.9 billion baht…
geoReddit's ChatGPT citation share fell 86 percent and nobody can explain the timing
Promptwatch tracking shows reddit.com lost 86.4 percent of its ChatGPT Search citation share in under a month. The explanation being passed around…
Google AdsMicrosoft turns on AI Max for every advertiser account worldwide
Microsoft Advertising began rolling out AI Max to every advertiser account running Search campaigns on 19 August 2026, with search term matching,…
metaMeta lets small businesses plug their own data into Meta AI
Meta said on 19 August 2026 that small business owners can connect Facebook and Instagram analytics, Meta Ads and Google Workspace into…
geoGoogle starts rolling out generative UI in AI Overviews
Google said on 19 August 2026 that generative UI has started rolling out in AI Overviews after launching in AI Mode. The…
geoCreators are building GEO strategies because brands now shortlist them in AI chatbots
Digiday reported on 17 August 2026 that brands and agencies are querying AI chatbots to see which creators get cited most before…
Google AdsChatGPT Ads adds view-through conversions on a fixed one-day window
OpenAI switched on view-through conversion reporting in ChatGPT Ads on a fixed one-day window, visible as VTA (1d) but excluded from the…
Google AdsWhat SEM is, how it works, and what budget to start with
SEM is paid advertising on search results pages. This guide covers campaign structure, keyword match types, negative keywords, Quality Score, bidding and…
eCommerce MarketingWhat is Shopify SEO, and is Shopify good for SEO?
Shopify fixes your URL prefixes, generates your sitemap and emits canonical tags for you. Here is what that means in practice, and…
geoHow to use ChatGPT for SEO: prompts, workflow and limits
ChatGPT drafts and classifies, a real tool measures, a person verifies. Here is the workflow, eight prompts you can paste today, and…
analyticsTrue's Routes to Roots wins the Creative Data Award for mapping 500 million trips
True Corporation's Routes to Roots project won the Creative Data Award at Thailand's Creative Excellence Awards 2026 after analysing more than 500…
AIIAB tells advertisers to disclose AI selectively, not on everything
The IAB released Part 2 of its AI Transparency and Disclosure Framework on 18 August 2026, recommending targeted disclosure rather than universal…
geoGoogle AI Overviews cited Facebook 19.5 million times, BrightEdge says
BrightEdge counted Facebook as a cited source in 19.5 million Google AI Overviews across more than 300 million US monthly searches, with…
analyticsMicrosoft Advertising publishes its Conversions API documentation: endpoint, hashing rules and a 7-day event limit
Microsoft Learn published the full Microsoft Advertising Conversions API guide, updated 15 August 2026: a live endpoint, two token routes, batches of…
Google AdsGoogle narrows Branded Searches to a 7-day window and drops Performance Max support
Google set the Branded Searches default view-through window to 7 days, down from 30, and removed Performance Max from the supported campaign…