Highlights of the Article
TikTok has announced the launch of the “Creativity Program Beta,” a new income-generating tool for creators. It is similar to the TikTok Creator Fund that was launched some time ago. It maintains the original purpose of supporting creativity and helping creators generate returns from their work. This aims to expand the platform to have more quality and diverse content. In this article, we summarize the information for you.
What is the Creativity Program Beta?
The TikTok Creativity Program is a new income-generating program developed from feedback from many creators on the platform. In this beta version, it will be an invite-only system, allowing only select creators in the United States to use it.
Creators who wish to participate in testing the tool must be at least 18 years old, have a minimum number of followers and video views, and must not have violated any of the platform’s Community Guidelines. Creators who are already participating in the TikTok Creator Fund can also switch to participating in this program.
How does this tool help generate income?
To generate income, users must create high-quality content (TikTok specifies that it must be High Quality and have Original Content) that is longer than one minute. Users or creators can then access the dashboard to view estimated earnings and performance.
What do users and creators get?
As mentioned, the TikTok Creativity Program is designed to help creators on the platform unlock new potential in creating more content through additional income generation. It creates new incentives for platform users.
Concluding Remarks
The competition between social media platforms has been intense since the beginning of the year, with various platforms launching features to attract users. TikTok, despite being a leading platform for sharing short videos for many years, is starting to expand its platform to support users who want to create long-form video content. However, this feature is still in beta and is only available in the United States. Thai creators and users will have to wait a bit longer. However, if it receives good feedback, TikTok is likely to expand the trial to other countries.
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