Anyone with experience in SEO already knows that one of the key elements of SEO is writing Meta Descriptions, which help the search engine algorithm pick up your content and rank your web pages.
Recently, Google updated its best practices for writing Meta Descriptions so that they display as well as possible on the SERPs. Let's take a look at the details together.
Google Reveals Its Guidelines for Writing Meta Descriptions
When it comes to writing Meta Descriptions, Google has offered the following best-practice recommendations.
Writing Meta Descriptions That Hurt Your Website
- Nothing but keywords – The first case in which Google's algorithm will view a website's Meta Descriptions as providing no value to visitors is when the web developer chooses to stuff in only a string of keywords and makes no effort to summarize the key message of the website at all.
- Using the same text on every page – If the content on a website has Meta Descriptions with repetitive, identical content, the algorithm may view it as spam.
- No summary of the content – A good Meta Description is text that explains or summarizes the content about that particular web page, not writing that overemphasizes keywords or topics excessively.
- Too short – If the Meta Descriptions content is too short, Google's algorithm will consider it not yet optimized.
Writing Meta Descriptions That Benefit Your Website
- Describe the business – In the case of a business with a physical storefront, the Meta Description should describe details such as products, location, and opening hours, because fundamentally this is the information that the general public wants to know.
- Use content from the page – Normally, the content of a Meta Description should be summarized from the essential points of that particular Webpage Content, which is considered a good practice to start with.
- Summarize the content – When writing Meta Descriptions, the important thing is to summarize the entire content of that web page.
- Be specific and detailed – For a Product Page, you should focus on the specific details of the product itself.
Conclusion
These best practices are like the fundamental techniques that marketers and brands just starting to develop a website need to know. In summary, if a web page is related to a Product Page, try to focus on being specific and providing complete, detailed information. But if it is an informational web page, summarize the entire content of that page into a short, concise set of text. For anyone who has finished reading, don't forget to put this into practice — we guarantee it will increase the chances of your web page ranking.
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