At last week’s Google’s Search Ads Week, Google launched 2 new tools to help marketers work more efficiently by leveraging Machine Learning technology by incorporating AI into new tools. What are the details of these two tools? Relevant Audience will summarize. If you’re ready, let’s take a look.
Create New Assets on Google Ads
The first tool that Google has added is a feature that helps marketers automatically create Ads Assets through the use of the “Automatically Created Assets” feature. Google is committed to ensuring that every campaign reaches the right target audience and at the right time. It will help create Ad Components based on existing Landing Pages.
Google claims that in the beta version, this feature can help every advertiser increase their Conversion Average by 2% with a Cost per Conversion close to Responsive Search Ads advertising. Google also confirms that it will update various functions in the coming weeks, including:
New Customer Acquisition Goal
Google launched a new goal format called New Customer Acquisition, which will help advertisers use it to improve the effectiveness of Search Campaigns in attracting new customers by using it with Smart Bidding. There are two options to choose from:
- Value New Customer bids higher for new customers than existing ones.
- New Customers Only bids only for new customers.
Concluding Remarks
It can be seen that Google is still developing new features to allow marketers or brands to create more effective campaigns. As you know, the online marketing world is highly competitive, especially Marketing Platforms, which are constantly trying to attract users with new features.
This makes it interesting to see what new tricks different platforms will launch in 2023. We promise that if there is anything interesting and useful for marketers, Relevant Audience will bring it to you.
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