Before we dive into the interesting statistics we have gathered to share with you today, let's start by introducing you to another popular app that has won the hearts of chatters all around the world. WhatsApp is a platform developed by Brian Acton and Jan Koum. The pair's original goal was to create a chat platform that was different from ordinary text messaging, such as sending SMS. This made WhatsApp hugely popular, especially among users in the US
Then, in 2014, the platform was taken over by Meta for a value as high as 19 billion dollars, which made the platform even more popular. With Meta's market-leading position, it could help the platform reach groups of users who might not yet have full access to the internet. So let's take a look at 7 interesting statistics on WhatsApp in 2022 that marketers absolutely should not miss. If you're ready, let's get to it.
- Number of WhatsApp users
According to WhatsApp's report, the platform currently has more than 2 billion users worldwide and the number is trending steadily upward. If we compare the statistics from previous years, in 2018 there were around 1.5 billion users and 1 billion in 2016. This means that every 2 years, the number of platform users increases by around 500 million people, which is a significantly high figure. If we look at a market-leading social media platform like Facebook, in 2019 it had 2.45 billion users per month. WhatsApp is popular in various countries such as India, Brazil, Indonesia, and Mexico. It is not only a tool that helps with communication between friends and family, but also a tool used by various businesses to communicate with their customers. Overall, it would not be an exaggeration to say that WhatsApp is truly one of the most widely used and influential social media platforms among users at every level.
- Popularity as a Mobile Messenger
Among Mobile Messenger platforms, or what you might call mobile messaging apps, WhatsApp is currently the most popular. And in terms of the number of users, once you lay out the statistics, it has to be said that it is a leader that is quite far ahead of its competitors. Because according to statistics compiled by Statista, every month around 2 billion users use messaging on WhatsApp.
There are several reasons why WhatsApp is so popular. One key factor is its ease of access and use, being available on both the Android and iOS platforms. In addition, it has a simple, uncomplicated interface, comes fully equipped with all the basic features, and uses end-to-end encryption to provide users with the highest level of security and privacy. With a combination of ease of use, security, and the basic features it offers, it is no surprise that WhatsApp has become so widely popular as a Mobile Messenger app.
- WhatsApp download numbers
This statistic is yet another piece of proof showing just how popular WhatsApp is becoming with people around the world. In August 2022, WhatsApp was an app with 11 million downloads on the iOS operating system, plus another 2 million downloads for WhatsApp Business, and it was the fourth most installed app in the world, second only to TikTok, Facebook, and Instagram.
- WhatsApp is available worldwide
Currently, WhatsApp is available in 180 countries around the world in 60 different languages in order to support every group of users. European countries such as the Netherlands, Spain, and Italy have app usage percentages as high as 85%, 83.1%, and 83% respectively. However, there are still several countries that block the WhatsApp app. In addition to China, there are also Cuba, Syria, Iran, the UAE, North Korea, and Qatar.
- Indians use WhatsApp more than people in the US
India is currently considered WhatsApp's largest market. According to statistics compiled by MessengerPeople, India alone has as many as 487.5 million platform users, ahead of Brazil, which is considered one of WhatsApp's most popular countries with 118.5 million users. Even in the US itself, WhatsApp is not as popular as it is among users in India. However, even though WhatsApp usage in the US is currently considered low compared to Facebook Messenger or iMessage, many marketing experts agree that it may continue to grow, and it is expected that by 2023 there will be more than 85 million WhatsApp users.
Closing thoughts
As a marketer who is running an advertising campaign, you may need to think carefully before deciding which channel to run your campaign on. With its complete set of basic functions, ease of use, security, and ability to protect users' privacy well, WhatsApp has become another important app in the daily lives of many people in Thailand, and the number of users is likely to keep growing. So when you look at the statistics above that we have brought to share with you, you can apply them to your marketing strategy right away.
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