Digital marketing insights & playbooks
Our blog will give you the latest insights and trends in digital marketing.
Latest articles
Content MarketingReddit's ad chief says the company is 'intensely debating' whether AI data deals undercut its ad business
Reddit's EVP of ads monetisation Roelof van Zwol told Digiday the company is 'intensely debating' whether its data-licensing deals with OpenAI and…
AIOpenAI hires Google and Meta ad veterans to build ChatGPT ad sales in Australia
Campaign Asia reports OpenAI has hired Mitch Pilar from Google and Andy Sinn from Meta to build its advertising business in Australia,…
eCommerce MarketingLocal Inventory Ads Switch On by Default in Shopping Campaigns, With an August 31 Deadline
Google has emailed Google Ads advertisers to say local inventory ads will be turned on by default in Shopping campaigns. The Local…
analyticsIAB report: US digital video ad spend to top $80 billion while buyer confidence in inventory slips
The IAB's 2026 Video Ad Spend Report projects US digital video spending will pass $80 billion this year. The same survey found…
AIGoogle connects Calendar to Personal Intelligence in AI Mode
Google has connected Google Calendar to Personal Intelligence in AI Mode, letting it add invites and meetings directly. Search Engine Journal reports…
Google AdsGoogle Ads Rolls Out Video Campaign Groups Globally for Reach and Frequency
Google has made YouTube reach and frequency optimization for video campaign groups available globally in Google Ads. One reach or frequency goal…
SEOEU orders Google to share Search data with rival engines and AI chatbots
A specification decision adopted 16 July 2026 sets out exactly what Google must hand over under Article 6(11) of the DMA: anonymised…
AIEU forces Google to open Android to rival AI assistants
A decision adopted 16 July 2026 under Article 6(7) of the DMA requires Google to give third-party AI services the same access…
AISensor Tower data: ChatGPT, Gemini and Claude are buying ads in second-tier US cities
Marketing Brew reports Sensor Tower data showing ChatGPT, Gemini and Claude grew ad impression share in second-tier US metros between 2025 and…
Tiktok AdsTikTok will test account-level detection of AI-generated spam in politics, finance and medical content
TikTok says it will test detecting AI-generated spam at the account level rather than per video, focused on politics, financial advice and…
metaInstagram adds five languages to Reels AI translation, and Thai is not one of them
Instagram added Japanese, Korean, French, German and Italian to its AI translation feature for Reels, complete with lip syncing. Thai has not…
Google AdsGoogle tests a Partners (Alpha) setting that would let Performance Max advertisers drop Search Partners and Display
A limited alpha would give Performance Max advertisers an opt-out for Search Partners and the Google Display Network, two networks PMax has…
SEOGoogle.com has become AI Mode's No. 2 most-cited domain, driven by Business Profiles
Profound's tracking of more than 32 million AI Mode instances found google.com rose to the No. 2 cited domain, with citations up…
Google AdsExact match and manual bidding get no AI Search ads, Google confirms
Google Ads Liaison Ginny Marvin confirmed that AI Search ad eligibility has not changed: no AI-powered targeting, no AI Search inventory. She…
AIGoogle adds AI image generation to AI Overviews and rebuilds the Images homepage
Searchers can now prompt Google to draw a custom image inside AI Overviews, and the Google Images homepage is now a personalised…
Google AdsGoogle Ads now requires disclosure labels on AI-generated ad creative
Google Ads is adding mandatory labels showing whether generative AI made or edited an ad's creative. Google's own tools get labelled automatically,…
SEOEU expected to rule Google illegally favoured its own services in search under the DMA
The European Commission has not fined Google and has not issued a decision. It is expected to rule that Google favoured its…
AIResearch ties ChatGPT Search access to a 9% drop in traditional search queries
Bocconi University researchers found wider ChatGPT Search access was associated with a 9% fall in weekly traditional search queries, reaching 17% after…
Google AdsSE Ranking study: Google AI Mode shows text ads on nearly 30% of US commercial queries
SE Ranking analysed 50,032 US commercial keywords and found text ads in Google AI Mode on 29.45% of them. Buying that placement…
Digital MarketingHealthcare Digital Marketing in Thailand: A Guide for Clinics and Hospitals
How Thai clinics and hospitals win patients online, from local SEO and Google Ads to AI answer engines, PDPA-compliant patient data, and…
SEOAI SEO and Markdown: Why Clarity Beats Cloaking
Learn why AI SEO and Markdown duplicate files can hurt your site. Discover how GEO, AEO, and SEO best practices favor clean,…
SEOWhy Your SEO Is Stalling and How to Fix It in 2026
SEO rankings holding steady but traffic and leads dropping? Learn why search volume and brand referral signals matter more than keywords now.
General topicsThe 7Ps of Marketing Mix Explained with Examples (2026 Guide)
The 7Ps of marketing — Product, Price, Place, Promotion, People, Process, and Physical Evidence — explained with real examples, a 4P vs…