Using TikTok Analytics: The Analytics Tool for New TikTokers!

TikTok, the popular social media platform, has been overwhelmingly successful in capturing the attention of GenZ users. If you take a look at the usage statistics over the past 2 years (TikTok was the most downloaded app in 2022, read more here), it's clear that TikTok ranks at the top of every poll, demonstrating that it is a platform that reaches general users with ease, thanks to an interface that is instantly easy to understand, along with various features designed to align with how people consume content today. 

But from the perspective of a brand or marketer, TikTok is a platform packed with countless metrics that affect how much engagement your content generates. This can leave many novice marketers feeling confused, to the point of being afraid to do online marketing on this channel. So, to make sure that new marketers can succeed at online marketing on TikTok, this article will introduce everyone to TikTok Analytics, the analytics tool for creators on TikTok. Let's take a look at the details together.

Enabling TikTok Analytics

Before enabling TikTok Analytics, users need to have a Business Account or Influencer Account first. You can switch to one as follows:

• Go to Setting & Privacy from the settings icon in the top right
• Select Manage Account
• Click Switch to a Business Account 
• Choose the business category you want

After you finish setting up your account, you can then access the Analytics Tools function by: 

• Selecting Creator Tools
• Clicking Analytics

Get to Know TikTok Analytics Better

Once you enable TikTok Analytics, you'll find that the tool's interface contains a wealth of detail. Fundamentally, the data is divided into three main categories located at the top, as follows:

1. Overview

The first category is similar to the analytics tools of other social platforms. It presents an overview of how well your channel's content is currently performing. You can select different time periods to compare and see, as a percentage, how much it has increased or decreased. There are two main parts you can view:

• Video Views This part lets you view the number of views your videos receive, displayed in the form of a graph where users can choose which time period's data they want to view
• Profile Views This part displays the number of likes, comments, and shares for each video

The other metrics displayed on this Overview page are as follows:

• Likes the number of likes on your videos
• Comments the number of comments on your videos
• Shares the number of times your videos are shared
• Followers the number of users who follow your channel
• Content the number of video content pieces that have been shared

2. Followers

This second section displays details of various metrics about your channel's followers. The details you can view are as follows:

• The number of followers
• The percentage of follower growth over the specified time period
• Basic information about your channel's followers, such as gender 
• The times when your followers are most active
• The days when your followers are most active

3. Content

The next section is another page that displays important details for various analyses, because it is the page that shows how much interest your channel's content has received. This page is divided into various categories as follows:

• Video Posts The first category displays your 9 most recent pieces of video content 
• Trending Videos Videos with the highest Growth Rate over the past week are displayed in this category
• Video Views by Section In this category, users can see where general users discovered the video content, whether through your profile or someone else's
• Video views by region This category helps users see which regions your video content is popular in
• Average watch time This displays the average Watch Time of your video clips
• Total Playtime This displays the total accumulated viewing time for those who watched your video clips

In addition, if your TikTok account has more than 1,000 followers, the system will allow you to check the analytics page for Host Live Video as well.

Analyzing TikTok Hashtags

For now, anyone who wants to view data about hashtags to use in improving their video content may have to wait for an update from TikTok first. However, for anyone who wants to look up information in this area, you can use the search bar to search for the hashtag you want, and the system will display the number of views and the popular videos using that hashtag. Don't forget that the hashtag is one of the key components of every platform, for anyone who wants to

Final Thoughts

Whether or not you like TikTok, you have to admit that TikTok has now become one of the most popular social media platforms. Therefore, as a brand and marketer looking to expand to new target audiences, it is essential to start understanding how it works and to look for new ways to create content that resonates and earns as much engagement as possible. One of the basic methods, such as using the TikTok Analytics tool, is a great starting aid that will certainly help make your online marketing strategy on the TikTok platform more effective. 

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