Google Analytics 4 is Google’s latest Analytics tool that replaces Universal Analytics (UA3), which many people may have been using for a long time. It is believed that many marketers have already studied and tried using it. This GA4 is important for both new and experienced marketers, helping them analyze their websites through various insights (Insights) collecting every detail and making it easier to use, allowing them to improve various parts to have better efficiency in the long run.
Therefore, to ensure that all marketers can use GA4 effectively, Relevant Audience would like to share 8 data insights (Insights) on Google Analytics 4. We guarantee that marketers can use this to evaluate various results to improve marketing strategies immediately. If you’re ready, let’s take a look.
1. Users Staying on the Website (Active User on Site)
For the first insight data that GA4 users can view, it is “Active User on Site” or users staying on the website in real-time. In addition to viewing the number of website users, this metric can also be used to help check whether you have configured GA4 on your website correctly.
2. Top Active Pages
Top Active Pages is a metric that can be used to assess which website pages are being used the most in real-time. For example, checking Blog Post pages to see how the content on the website is performing and how well it attracts users.
3. Goal Conversion
For viewing Goal Conversion on GA4, users can select according to the desired Event. It is necessary to collect the data of that Event on the website first. Then, they can measure Conversion results according to various Goals instantly.
4. Average Age of Visitors (Audience Age)
GA4 users can view the average age of the audience group on the website to understand or apply it to other marketing strategies.
5. Gender of Visitors (Audience Gender)
Similar to Audience Age, the Audience Gender metric will help users understand information about the audience group by dividing it into gender categories.
6. Audience Geographic Location
This metric helps segment the audience by geography, such as country, and also identify the language used by the audience group. It is useful for marketers running international campaigns.
7. New vs Returning Visitors
For this metric, it can be easily understood as New Visitor, who visits the website for the first time, and Returning Visitor, who returns to visit the website again. The method of counting this system helps users to use the data to evaluate the results of various marketing campaigns, whether there is an increase in brand awareness or others.
8. Desktop vs Mobile
This metric will help users understand visitors divided by mobile and desktop platforms, allowing them to tell the overall performance of the website and how it trends for each platform.
Concluding Remarks
For those who have read this far, we hope that the information in this article will help GA4 users try to apply it to their own marketing strategies. It is considered a basic metric that can view data reflecting the reality of the website, showing strengths and weaknesses at that time.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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Tel: 02-038-5055
Email: info@relevantaudience.com
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