It is undeniable that one of the challenges for nonprofit organizations is online marketing with a limited budget. Since most content tends to be serious and formal, it is difficult for marketers to push these organizations to succeed in various campaigns. Therefore, in this article, we will guide marketers to explore popular trends from Hubspot that will make marketing for Non-Profit organizations less challenging than expected. You can adapt them to create content to achieve better results in various campaigns. If you’re ready, let’s take a look.
1. Fundraising on Dedicated Support Platforms
It can be seen that TikTok is one of the increasingly popular platforms for nonprofit organizations. With its donation feature, TikTok is one of the suitable platforms for creating various fundraising campaigns.
Besides TikTok, other platforms like Facebook or Instagram Reels also have updated fundraising features (Update: Instagram Reel can now raise funds to help others).
2. Personalized Marketing
Of course, the campaigns that people are most interested in are the ones they are genuinely interested in. But don’t be confused because when it comes to marketing for nonprofit organizations, the best way to make a campaign stand out to general consumers is to have content that is already interesting or relevant. Therefore, personalized marketing by collecting various data beforehand is important. Let’s take a look at some examples of data collection on Hubspot as follows:
3. Partnering with Other Local Businesses
In a report by Hubspot in 2021, most nonprofit organizations tend to collaborate with other local businesses that are related to leverage the community to create awareness of campaigns and support. For example, the campaign to assist residents in the Bed-Stuy neighborhood collaborated with a local restaurant, Tamales of Hope, to distribute food to event participants.
4. NFT Technology
The emergence of NFT technology or Non-Fungible Token has created many new avenues for marketing campaigns, including nonprofit organizations. For example, in the art world, especially digital artists from the NFT campaign by FWD Thailand, which provides an opportunity for new artists to showcase their work to the public by organizing an exhibition. It can be seen that this is a collaboration between the brand FWD, which sees the trending NFT, and supports it by organizing various campaigns.
5. Don’t Forget About Call to Action
Those who think their campaigns are well thought out and the platform they use is perfect, but why are the results not what they expected? It may be because the effectiveness of the CTA is not good enough. Remember that a good CTA will stimulate viewers to take action that will affect the campaign. In general, a good CTA should
- Create a CTA on the homepage for each person (separated by Personalization Marketing data).
- Test A/B Testing to find the best results consistently.
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