Running a business related to online marketing, such as an e-commerce website, portal website, blog, social media, businesses operating on these platforms need to update and adapt to marketing trends and new technologies constantly. This is because marketing trends and business technology online develop quite quickly and continuously.
After the COVID-19 pandemic, many impacts occurred on businesses, including consumer behavior shifting to online shopping. These behaviors may lead to the growth of e-commerce businesses in Thailand and increased competition. Therefore, developing strategies for e-commerce businesses is important and can be done through various channels, including another important channel for e-commerce businesses: doing SEO for e-commerce websites for e-commerce businesses.
What is SEO?
SEO (Search Engine Optimization) is making your website rank well on various search engines such as Google, Bing, Yahoo, Baidu, or Naver. If your website appears on search engines, it will help users find your website more easily and increase the opportunity to sell your products.
How does SEO benefit e-commerce businesses?
What are the important techniques for SEO for e-commerce websites?
- Keyword research: Doing keyword research is an important starting point for SEO e-commerce websites. You can use Google keyword planner tools to see monthly search statistics or use keyword analysis tools for SEO specifically, such as Ahrefs tools or Keysearch Tools, which will help you plan which keywords to use for SEO. If you choose keywords that are too competitive, it may not show good results in SEO.
- SEO on-page: Google’s job is to collect source code from our websites and process it into ranking order on the search result page that we use regularly. Good SEO on-page for e-commerce websites includes:
- URL-Structure: The URL path should not exceed 3 steps, such as com/category/product, so that Google robots can easily collect data and make your website distribute page authority better.
- Fill in complete Meta tag information: Filling in complete meta tag information will help Google robots understand our website more. You can read details about on-page SEO here portal website.
- Have product reviews and comments: If you notice famous e-commerce websites, they allow users to review and comment on products. Commenting will add activity to our web pages, keeping them updated regularly and adding unique content. These things will make Google robots very happy.
- SEO content: After improving on-page SEO, you should add content to your website to further increase organic traffic to your website.
- SEO Backlink: Building backlinks from reputable websites is another important factor in improving your website’s ranking. Choose backlinks with high credibility scores (Domain Authority 30 or higher) when building backlinks, or consult an SEO expert to build backlinks.
- SEO Maintenance: You should check the quality of SEO at least once a month. You can use free tools like Google Search Console to check the quality of your website initially. Or if you want to check the quality of your website in detail, you can do so using professional SEO tools such as Screaming Frog SEO, Raven Tools, Ahrefs.
If you need a team of professional SEO experts to assist your business in doing SEO for e-commerce websites, you can contact us at Relevant Audience. We have a team of professionals ready to provide free consultation. You can contact us at Thai phone: 020385055 English phone: 0878199015 or email info@relevantaudience.com or Line ID: @relevantaudience
