In SEO, no one is unfamiliar with Google Search Console, a free tool from Google that assists SEO professionals. Google Search Console provides insights into your website’s performance, helping you assess data and address errors to improve your SEO efforts. For novice SEO practitioners, understanding the information on the dashboard in Google Search Console can be challenging and overwhelming. Therefore, this article will teach novice SEO professionals how to create reports of your website data more easily by displaying the data in Google Search Console in Google Data Studio.
What is Google Data Studio?
Google Data Studio is like PowerPoint for data. It allows both new and experienced web developers to transform granular, difficult-to-understand numerical data into easy-to-read diagrams. Here are three simple steps to get started:
- Connect: Select a Data Source from various Google platforms or Google partners, such as Google Ads, YouTube, Google Analytics, Google Search Console, Google Sheet, etc.
- Visualize: Arrange and design the imported data to make it visually appealing and user-friendly.
- Share & Collaborate: Share reports with clients when presenting information in an easy-to-understand format, or even share them with colleagues and allow collaborative editing for efficient workflow.
How to Import Data into Data Studio?
This example will teach you how to import data from Google Search Console into Data Studio. Here’s how:
- Access Google Data Studio
- Click the top left or Blank Report, then select Data Source
- Select Search Console
- In the Site field, select the site you want from the data in your Google Search Console.
- In the Tables field, select Site Impressions.
- The data from Google Search Console will now connect to Google Data Studio. From the image, we can see the data in each column, which can be used to create reports.
That’s all you need to do to start creating reports in the way you want. With an interface that is easy to use and a workflow that is not too complicated, plus it’s completely free to use. So, don’t waste time staring at and getting frustrated with the cluttered dashboard on Google Search Console anymore. Using Google Data Studio will help reduce the time spent presenting data to clients and simplify the work, allowing you to easily evaluate and manage your website data. But if you find SEO to be complex and requiring study to understand, consult us at Relevant Audience.
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Relevant Audience is a Digital Performance Marketing Agency that aims to provide digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
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