Many people who run an online store have probably already used Google My Business (GMB), a service Google created to support local businesses. Simply by entering your business information into the GMB database, the general public can find you through Google Search right away.
Right now, Google is the most-used search engine in the world, so using GMB to promote your business is one of the smartest approaches for marketers, attracting new customers through ordinary searches or even through Google Maps while they are on the move. But for anyone who has never used it or is still confused about how to enter the various details into Google My Business, this article will teach you how to update your GMB profile correctly, along with tips on optimizing your information for effective results when people search. If you are ready, let's dive in.
What is a GMB profile and what does it include
Google My Business is the perfect tool for small-business owners because it makes it convenient to manage your own store online. You simply enter the necessary information and details about your store, whether that's
With an easy-to-use interface and, of course, completely free without spending a single baht, it's reason enough for small-business owners who want their storefront to have a place online, because this is one of the easiest and fastest ways to do it. What's more, your store's information doesn't appear on GMB alone, but can also appear across the various platforms in Google's network, whether that's Google Search, Google Maps, and even Google Shopping as well.
Updating your profile easily on GMB
The process of creating a business profile on GMB is the most important first step. Once you sign up and log in to GMB, the system will automatically fill in information based on your user account details. After that, don't forget to optimize your profile by filling in all the various details step by step until it is fully complete. Remember that having accurate business information helps make your business look more credible to the general public, so be sure to fill in all the information completely and never leave anything out.
In addition, when Google ranks Business Profiles, there are three key factors that you must always keep in mind, namely:
- Search Relevance
- Business Popularity
- Distance From Search Location
Once you know these factors, it's time to start optimizing your profile for the best possible results.
1. Verify your business location
If you want your store to appear in search results across Google's various networks, such as Google Maps, a platform that people all over the world like to use when traveling, you must not forget to include your store's location in order to verify it to Google's system. This allows Google's system to display your store's information across Google's various networks. Not only that, Google's algorithm also has a Distance Ranking Score for each store.
It would be a real shame if the general public couldn't find your store because the store forgot or didn't specify its location. So always make sure that you have filled in your location information to confirm it to Google's system.
2. Don't forget keywords
Of course, doing SEO is an essential component. Choosing the right keywords helps Google's system rank your store's information better. When optimizing your GMB profile, you should choose keywords that are relevant to accurately describing your store, appropriate, and natural-sounding. However, keep in mind that the keywords you use, if you include or use inappropriate words, can harm your SEO ranking in the long run.
3. Respond to comments
Always keep in mind that "online reviews are like a voice from heaven." The more reviews or comments your store receives, the higher Google will rank it. Even better, if you receive positive comments, customers will trust your business and be more willing to buy your products or use your services. It is therefore very important to spend a little time replying to those online comments or reviews with a thank-you, whether those reviews are positive or negative, because this approach helps the brand build long-term relationships with customers and is also good for Google's rankings.
4. The images you use must meet a standard
If you were a customer deciding whether to buy something or use a service, would you choose a store that specifies every detail completely and uses crisp images that let you immediately understand what kind of products or services this store offers? Or another store that also specifies all the details, but the images it uses turn out to be low quality, with image sizes that don't meet the standard and may require you to squint to understand them? Which store would you choose to buy from or use the service of? Try keeping the answer in mind.
Images are an important part of describing your store's details in the best way. High-quality, appropriate images help create a difference in inviting people to take more interest in your store. Not only that, Google's algorithm also likes images that are of standard size and can convey clear details.
5. Update your information regularly
Many people probably feel frustrated when they go to a barber shop or restaurant, but upon arriving they are met with a big sign out front saying "Closed for 1 week," even though they searched for information before leaving home. Updating your information in real time is something you should do if you don't want customers to encounter the situation above. When your opening and closing hours change, or when you adjust certain details, don't forget to update the information in your Business Profile right away so that customers always receive accurate information.
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