In 2022, many people have likely heard the phrase “consumer behavior has changed dramatically,” especially when compared to the past few years. Imagine that 10 years ago, buying products online seemed complicated and worrisome. But nowadays, it has become commonplace for everyone.
Therefore, this article will explore the online shopping trends in 2023 to ensure you can apply them to your marketing strategy.
1.Influencer Marketing is Trending
In the past, powerful marketing might come from word-of-mouth, but nowadays, word-of-mouth alone may not be enough. It needs to be words from Influencers. Of course, influencer marketing has been proven to be an effective marketing strategy.
In 2021, 60% of marketers worldwide agreed that the most trending and effective trend was influencer marketing. This makes sense for today’s online consumer groups who rely on influencers as one of the factors in choosing products or services from the online world.
2.Gen Z Prefers to Find Products on Social Media
A survey of Gen Z consumers (ages 18-24) found that 71% of these consumers discover new products or services from social media platforms, followed by YouTube ads (56%), music streaming service ads (55%), and search engines (50%). Therefore, it is important for brands to expand their target audience through social media marketing rather than focusing on traditional methods.
3.Mobile Phones are the Most Popular Device for Online Shopping
According to current online shopping surveys, approximately 75% of consumers primarily use mobile phones, followed by desktop usage (15%) and tablets (6%). Therefore, as brands or marketers who want to increase sales, improving websites or apps for optimal display on mobile devices is essential.
4.Short Video Trend
If you want to reach more Gen Z audiences, another thing that can help is running advertising campaigns on platforms like TikTok, YouTube Shorts, or IG Reels. Short video content has become increasingly popular over the past two years, allowing brands to increase opportunities to receive higher engagement.
5.Besides Price, There Are Other Important Factors
It is undeniable that price is one of the most important factors in purchasing decisions. Surveys show that 78% of Gen Z consumers, 74% of Millennials, 74% of Gen X, and 73% of Boomers agree that price is one of the most important factors in deciding to buy products or services. However, there are other factors involved, such as quality, with 65% of Gen Z, 78% of Millennials, 82% of Gen X, and 72% of Boomers agreeing that quality is also something to consider before buying products. In addition to reasonable prices and quality, there are also a few other factors such as brand image, online reviews, and related communities.
To make your marketing strategy as effective as possible, it is important to take the time to understand the changing behaviors of today’s consumer groups and future trends. The more businesses can respond to the changing needs of consumers, the more likely they are to succeed in the future.
Get Digital Marketing Consultation with Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
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